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Between the '60s and' 90s, the best-selling pick-up in Argentina was the Ford F Series. It was not a local miracle. It is the same phenomenon that still exists in the United States: the F Series is the best-selling vehicle (of any type) in the USA and that also places it as the best-selling pick-up in the world. Yes, even above all the global sales of the Toyota Hilux. But, unlike the United States, in Argentina "things happened." In 1997, Ford transferred F Series production from Pacheco to Brazil. By decision of Detroit, the Buenos Aires plant focused on the production of the Ranger, which had started a year earlier. And there began the headaches. The first Rangers had what is called "teething problems." To eliminate euphemisms: quality defects. That undermined the great heritage that Series F had conquered: the reputation of indestructible reliability. If the F-100 kept walking even after launching it from a Hercules! Those Ranger flaws eroded the trust of Ford's most loyal audience. And some began to test the competition's proposals. This is how the Brazilian Chevrolet S10 reached sales to the Argentine Ranger. And then it was the turn of the Toyota Hilux: once he grabbed the tip of the segment, he didn't release it anymore. He has already won the best-selling vehicle title (of any kind) in Argentina three times. Same as the F Series in the USA. Along the way, Ford stopped producing the F-100/250 in Brazil. That happened in 2011 and the brand seemed to completely forget the full-size segment. Or at least that was the impression they transmitted from Pacheco. Only now it was known, but as soon as the F Series in Brazil stopped producing, a Ford Argentina team set to work to import the Detroit F Series. Although they encountered an important obstacle: the Argentine approval regulations only accepted vehicles that met the specifications of the European market. It is a simple formalism that, in practice, affects a few pieces: colors of the position lights, design of the lower part of the instrument panel and the measurement methods in some laboratory tests. How was that possible? Simple, behind the backs of American automakers, European terminals based in Argentina had managed to exclude Yankee approvals from processes validated by the National Institute of Industrial Technology (INTI). Thus, Ford and GM launched a counter-lobby, although they recently obtained the necessary support within the internal manufacturers association (Adefa) when Fiat became FCA (and found the same obstacle to standardize the products of Chrysler, Jeep, Dodge and Ram). The next stage was to convince the government authorities about the need to change the approval system. That was only achieved in December 2017 (see Official Gazette). And there the other race was launched: to homologate, request production quotas and bring to the country vehicles that until that date were prohibited from being commercialized in Argentina. FCA has already announced that it will bring the full range of Ram pick-ups produced in the United States and with Yankee approval. Until now, I had only been able to sell Mexican women, who did not have these approval problems. Chevrolet exhibited the Silverado and admitted that it has plans to sell it within a year. Ford reacted faster and finally offered the F Series in Argentina. The F-150 Lariat and F-150 Raptor were put in presale last October and officially launched in January. They are huge, come very equipped, have exclusive prices and chock engines with several cylinders, many horses and huge torque. But, above all things, they return to occupy a place in the market that they should never have abandoned. Ford Argentina made a series of wrong decisions almost 30 years ago. That mistake served the leadership of Toyota in the world of pick-ups. The return of the F Series will not break sales records, but at least it accommodates the planets again. The best-selling flat in the world returned to the place she should never have left: Argentina, the country of pick-ups. The full review of the Ford F-150 Raptor will be published next week.

“It is time to remain supportive, serene,” that is how the head of government of Mexico City, Claudia Sheinbaum, called on the po[CENSORED]tion after it became known that a patient tested positive for coronavirus. Although it was known that the arrival in Mexico of COVID-19 was imminent, the news that there is an infected person alerted the authorities and the general public. "Since January 30 that the WHO declared the emergency, the Ministry of Health in coordination with the federal government, took preventive actions," said Sheinbaum. On Thursday night, the Undersecretary of Health Prevention and Promotion, Hugo López-Gatell Ramírez, announced the first case of a coronavirus that tested positive in Mexico City. The 35-year-old man who was tested is admitted to the National Institute of Respiratory Diseases (INER). After testing positive for the COVID-19 virus and subsequently a second confirmation test was carried out at the Epidemiological Diagnostic and Reference Institute (InDRE). The official said the results will be announced once they are ready. The authorities are already studying the contacts in the case and the patient is being treated in isolation. The undersecretary said that it is a mild case of the disease and that the diagnosis is not definitive, which is why a second sample was sent to be analyzed. In the evening news En Punto, led by Denisse Mearker, the undersecretary explained that it is a 35-year-old man with the history of having been in northern Italy, which fits into the new definition with which they are described as suspects the cases presenting symptoms related to the coronavirus. The male has symptoms of "mild" respiratory disease, the same determination that the official explained as: The undersecretary said that there had previously been a false positive in these tests when they were testing the tests in the InDRE, so it is until a verification process is made that can be considered as a real case of COVID-19. However, the preventive measures taken by the authorities are already those of a positive case of the disease, so that five of the relatives of the infected are already under study of health elements. The results of the verification test will be ready throughout the early hours of February 28, "almost at dawn," said López-Gatell, who has the indication to attend tomorrow the security meeting of the president of Mexico, Andrés Manuel López Obrador. If the test is positive, the information would be disseminated at the president's own morning conference in the National Palace This occurs after the wide controversy over the MSC Meraviglia cruise, which remained stranded because two passengers had mild symptoms of respiratory infections, which were ruled out by coronaviruses, as they tested positive for type A influenza.

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Leaving behind taboos, historical conventions and sexist apprehensions, intimate cosmetics has decided to make its way into the men's bag. It does so with a growing supply and demand curve in recent years, with dozens of laboratories willing to meet the needs of an audience that finally feels free to take care of their genitals. Moisturizers, epilators, perfumes, deodorants and other products designed for the intimate parts of men enjoy an increasingly relevant attention, fleeing the secrecy of sex shops and energizing an industry that provides for an exponential growth of their income: cosmetics male will be valued at 55,000 million euros in 2026, according to Reportlinker. Up to 22% more compared to the data collected in 2016. Only in our country things have changed a lot in recent years: in 1990 only 4% of Spanish men admitted to using a facial beauty product, while now one in two does. And it is also more and more, inside and outside our borders, that understand the need to expand their routine of care and hygiene beyond the shower of rigor, the moisturizer and a couple of perfume sprays. The Frenchman Grégoire Mähler confirmed this during a bachelor party. He and his friends, he says, commented on the scant attention they paid to caring for their genitals compared to skin or hair. This is how he came up with the creation of Mojo (29 euros), the first conditioning treatment specifically designed to ensure the health of the skin of the male sex while perfuming it. Mojo is not a lubricant, clarifies its creator, but what is more important: it does not seem so. With a discreet black container, its aesthetic is closer to that of a cosmetic niche than to the vulgarity with which this type of products could be associated for a long time. “The skin of the penis is as thin as that of the back of the hand, that is, less than a millimeter thick. Like any other part of the body, it is subject to intrinsic aging that leads to dryness " Grégoire Mähler, creator of a scented penis conditioner After having a great impact on the Gallic market, Mojo has just been put up for sale in Spain, at a time when the millennial generation is finally freeing itself from the traditional patriarchal virility. “The man in 2020 assumes a relaxed and uninhibited masculinity. The clichés have fallen and are increasingly attentive to their image, they want to seduce, have fun and feel good about themselves. Taking care of yourself is no longer a sign of femininity but simply of well-being, ”explains the creator and president of the company to ICON. As he argues, the anatomical and functional peculiarities of the male sex justify daily hygiene and care using specific products. “The skin of the penis is as thin as that of the back of the hand, that is, less than a millimeter thick. Like any other part of the body, it is subject to intrinsic aging that leads to dryness and sagging, ”says Mähler. Searching in that need to take care of such sensitive skin, many other companies are gaining followers in the global market. ToppCock (8.22 euros), for example, markets gels and shampoos that look like they were purchased at a hipster barbershop, but they also sell specific deodorants and lotions after intimate hair removal. And in Spain there are already brands that are trying their luck in covering these new needs such as Barcelona's Homo Naturals, which markets Downstairs Fresh (12.90 euros), a natural soap formulated with a specific pH for the male intimate area that prevents possible irritation or redness . The experts, meanwhile, receive with skepticism the rise of this type of products. "For the hygiene of the male genital area, a specific and distinct formulation is not necessary," Alejandro Martín-Gorgojo, dermatologist and venereologist at the International Dermatological Clinic, tells ICON. The important thing, according to dermatologist Elena de las Heras, is a gentle washing and proper drying, avoiding talcum powder and deodorants "because the genital mucosa is more delicate than other skin areas of our body." “Manufacturer brands and laboratories are more aware that we are an expanding market. The male audience is increasingly open, less and less reluctant. I don't know if I would call it apogee, but there is a growing curve that goes in parallel with the widest variety of items in that category that they call intimate cosmetics, ”explains Oscar Ferrani, an expert sex disseminator in erotic toys and an advisor to Amantis. Ferrani confirms that the Spanish public is going in the right direction to catch up with the rest of Europe or the United States, although 40 years of dictatorship are still noticeable. “They have more culture, but fifteen years ago they did not give a hard for our market and now

The aggressions in the public space are something that women suffer on a daily basis, however, this type of violence is not something that is reported as often as it happens because of shame or fear, coupled with the fact that they come to consider it “ something unimportant, ”according to the UN-Women’s Cities and Public Safe Cities program report for women and girls. According to data from a United Nations Organization, streets and public transport are unsafe spaces for seven out of 10 women, since at least three have experienced a violent incident, however, only one in 10 dares to report it . The main reasons why they decide not to denounce the violence are to consider that it is something of no importance (49.5%); for not knowing how or where to carry out the process (15.2%); out of shame (8.9%); also for fear of consequences or for receiving threats (7.3%); and for thinking that they would not believe or blame it on her (4.7%). In Mexico City, Guadalajara, Monterrey, Puebla and Torreón, the international organization launched the Safe Cities program and from it they have realized that more than 60% of women are afraid when using public transport , which also impacts negatively on the way they occupy space. Therefore, they are obliged to take measures such as being accompanied by someone, not getting into taxis at night, asking someone trustworthy to approach or pick them up on public transport or even choose to change their lifestyle and restrict your schedules or even not do your activities. From the focus groups that were made for the report, some women said that “it greatly influences how you dress (...). It takes time to see what I'm going to wear so as not to attract attention. It does define a lot how you move, how you dress to avoid different situations. ” A relevant point regarding the different forms of sexual harassment that occur in the streets, according to the UN, is that they can go from unwanted comments or touching to rapes or even femicides. “Violence against women and girls that occurs in public spaces, especially harassment, continues to be tolerated and socially normalized due to discriminatory attitudes and behaviors, inequality and gender stereotypes that prevent recognition, prevention and adequate response” , says UN-Women. Street harassment, according to the United Nations Organization, can result in rape or femicide. (Photo: Cuartoscuro) Street harassment, according to the United Nations Organization, can result in rape or femicide. (Photo: Cuartoscuro) This also makes a difference regarding how men use public space, as women feel more insecure than they do on the streets, which has an effect on their options: “It limits their access to work and education opportunities, their participation full in public life, access to essential services, to enjoy cultural activities and has a negative impact on your health and well-being ”. In this sense, Mexico is one of the countries that treat women the worst in areas such as security, gender violence, economic inequality and access to health, according to international reports and study centers consulted by El Universal. Regarding issues such as economic, social and political inclusion, justice and security, the Womentown, Peace and Security Index 2019/2020 of the Georgetown Institute places Mexico at position 103 of 167, even below Venezuela and Nicaragua. UN-Women also provided information regarding equality in work for both men and women, however, there is a strong lag in terms of gender equality, equitable remuneration for work, sexual and reproductive rights, female participation in politics, as well as the lack of quality health services.

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