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When incoming JAX Tyres & Auto CEO, Steve Grossrieder, took the reins in 2017, he soon discovered the company had been quite good at customer service, yet was lacking the consistency of an embedded customer experience platform and approach. As a self-confessed CX believer, Grossrieder soon had the franchisee business on a five-year program to inject CX into the DNA of the business. “I know intrinsically, everything you do is from a customer-centric approach,” Grossrieder told CMO. With 90 stores across the country, all separate franchise businesses, there’s an understanding that each franchisee knows the business and knows the location, and fundamentally understands the importance of good customer experience in driving commercial value from the operation. “The franchisees already had this flair for CX, but I wanted to put some structure around it and then make sure it was measurable and then turn it into part of the organisational culture,” he says. Discovering a certain ‘X Factor’ in the JAX business when it came to customer experience, Grossrieder said he was astounded at the way individual franchisees understood the link between profitability and customer experience. In 2018, JAX Tyres & Auto embarked upon an ambitious program to make high-impact CX part of the business’ DNA by driving repeat purchases and supporting new customer acquisition. To do this, it partnered with InMoment to roll out a CX improvement initiative across the business. “Bringing on InMoment, we could use the metrics to help us find out where we were going really well and where there were some blind spots,” Grossrieder explained. “Within a matter of months, it was amazing how quickly the franchisees gravitated to the change we were looking for with the CX program because teams actually already understood the link between the customer experience and the financial performance.” Having real-time access to a combination of voice of customer, employee and franchisee insihts helped the business identify opportunities to improve across the store network. Using InMoment’s technology, the JAX team was able to close the loop on customer challenges, with an added step of re-measurement. There was significant benefit from having both the franchisees and the franchisor along with employees in head office engaged in the process of developing customer touchpoints for the CX program. “We were able to bring all that together to improve the customer flow from end to end,” Grossrieder said. “We already had the customer information, we then introduced a re-measurement loop. And then we got feedback from the staff on how they were interacting with the customer and supporting the franchisee. The last touchpoint was InMoment developing a franchisee mechanism of touchpoint where every 12 months we pull information back out of the franchisees on how we can support them, and assist them with serving the customer." Embracing a change mindset In the past two years, JAX NPS has increased from 78 to 83, with franchisees rewarded and incentivised for customer-centric behaviours. The successful CX strategy is now set to be replicated globally its parent company. The business has been able to demonstrate a solid link between better CX and store profitability, with repeat business up from 58 per cent in 2018 to 72 per cent this financial year. Sales and EBITDA have exceeded targets with both growing by 20 per cent+ YoY for the past two years and, in May 2020, sales hit an all-time record (11 per cent higher than best), only to be surpassed in June (22 per cent higher). Seeing the results of the program didn’t take long and it helped the franchisees embrace the program of change, Grossrieder said. “There was so little resistance and that was such a welcome surprise with this kind of program of change,” he said. The franchisees then quickly become protective of their CX standing, like NPS, and were even inclined to have scrutiny of changes coming from the top on the basis that they may have been potentially detrimental to CX. “We have a very integrated digital channel that has thousands of unit prices on it in real time and customer impacts can flow into the store from any online changes,” he continued. As part of its strategic plan, JAX has identified that one of its business enablers is to create a customer-centric culture across the organisation. The next step is an ongoing program that sees it operationalise its approach to customer experience, Grossrieder said. “We will review on a regular basis our customer process flows. And with InMoment we will look to improve the current customer flow and look at how we can innovate for the customer,” he said. “Yes, we want great customer experience and we want to make sure the operation moves forward, but we really want to start thinking about where goes customer experience go. What are customers expecting moving forward? What is the innovation?” “It’s about embedding that customer centrism into the DNA so that if anyone leaves the business or there’s a change, it’s just part of our business process and remains there.” Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page,

The Sims 4: Snowy Escape comes with a new Lifestyles system to enhance Sim personalities. Sims activate Lifestyles through repeated behaviors. Lifestyles are a brand-new feature that is exclusive to The Sims 4: Snowy Escape Expansion Pack and enhance a Sim's personality, social interactions, and autonomous behaviors. Lifestyles are extra personality traits a Sim will develop over time based on their habits and behaviors. There are 16 possible Lifestyles a Sim might unlock, but only three of these can be active at one time. As a Sim changes their behaviors and habits, their Lifestyles will also change.A Lifestyle will give Sims access to new interactions and responses and affect the Sim's moods if they aren't enjoying their Lifestyle. They may also not respond the way other Sims would to the same situation; for example, an Adrenaline Seeker won't panic in a fire. Unlike skills, a Sim can't repeat an action over and over in the same day until they develop a Lifestyle. Instead, Lifestyles develop slowly as Sims establish a pattern of behavior over a number of days. They work similarly to the Quirks system in The Sims 4: Get Famous. Here's how to activate Lifestyles in The Sims 4: Snowy Escape. The easiest way to activate any Lifestyle in The Sims 4: Snowy Escape is to play the game normally and establish patterns of behavior for Sims. Over the course of two to five days, a Sim's behaviors should trigger a Lifestyle to activate. The Lifestyle system works on a points basis, where players can reach a maximum of 20 points each day for performing certain actions and behaviors. When the player reaches 100 points in a specific area, they will activate that Lifestyle. The sixteen Lifestyles correspond with very specific behaviors players can mani[CENSORED]te if they want their Sim to activate a certain Lifestyle. These are: Adrenaline Seeker: Sims crave excitement and danger. Triggered by engaging in risky behaviors like WooHooing in public, exploring dangerous places, and sometimes fighting. Close Knit: Sims only want a small inner circle of friends to facilitate deep relationships. Triggered by having and maintaining 1 to 3 friends maximum for an extended period of time. Coffee Fanatic: Sims require coffee to get through the day. Triggered by drinking a lot of coffee. Energetic: Sims need to constantly be moving and doing. Triggered by participating in athletics, including the new winter sports, and joining a high-energy career. Frequent Traveler: Sims experience wanderlust and want to explore new places. Triggered by visiting hidden locations and going on vacation often. Health Food Nut: Sims are selective about what they eat and will avoid junk food. Triggered by avoiding unhealthy foods for an extended period. Hungry For Love: Sims cannot stand being single. Triggered by staying in a romance or using romantic interactions. Indoorsy: Sims prefer to stay inside the home. Triggered by staying indoors for an extended period. Junk Food Fiend: Sims can't resist the lure of sweets and snacks. Triggered by eating quick meals, ice cream and other sweet treats, and generally choosing junk food over healthy options. People Person: Sims become more outgoing and enjoy meeting new people. Triggered by gaining and maintaining at least 4 friends. Outdoorsy: Sims prefer the great outdoors. Triggered by prioritizing outdoor activities and leaving the house frequently. Sedentary: Sims prefer to relax. Triggered by entering low-energy careers or spending time watching TV. Single And Lovin' It: Sims prefer the single life. Triggered by avoiding romantic media and interactions and remaining single. Techie: Sims embrace technology in all forms. Triggered by joining a tech career or purchasing and using technology frequently. Technophobe: Sims do not understand or enjoy technology. Triggered by living off the grid and using as little technology as possible. Workaholic: Sims crave career success. Triggered by frequently working hard while on the job, completing daily tasks, and taking no vacation time. Players can always remove an unwanted Lifestyle using a potion purchased with Reward points from completing daily tasks and working through Aspirations and Whims. They can also call a Lifestyle coach on their phone. Each Lifestyle will give related moods and buffs to Sims while they go about their daily lives. This will affect what Sims do when the player isn't actively controlling them. For example, Energetic Sims might take a trip to the gym, go for a jog, or work out at home when not being controlled by the player, while Junk Food Fiend Sims might cook a meal and add bacon or sugar to it when left alone.

Indigenous Services Minister Marc Miller confirmed today that the Liberal government will not meet its commitment to lift all long-term drinking water advisories in First Nations by March 2021. At a press conference in Ottawa, Miller took full responsibility for the broken promise and pledged to spend more than $1.5 billion to finish the work. "This was an ambitious deadline from the get-go," Miller said. "While there have been many reasons for the delay, I want to state as clearly as possible that, ultimately, I bear the responsibility for this and I have the ... duty to get this done." Prime Minister Justin Trudeau first promised to end all long-term boil water advisories within five years during the 2015 campaign. It was the first major promise on the Indigenous reconciliation file, which became one of the central goals of the Liberals' governing agenda. At the time, the Trudeau government said it would meet the target by March 2021. "What communities want is not an Ottawa-imposed deadline. It's a long-term commitment for access to clean water," Miller said. WATCH | 'We didn't appreciate the state of decay of some of the public infrastructure,' minister says In October, CBC News surveyed all communities on the long-term drinking water advisory list maintained by Indigenous Services Canada. More than a dozen First Nations said their projects would not be completed by the promised deadline. Five communities said a permanent fix would take years. The Trudeau government has helped lift 97 long-term drinking water advisories in First Nations since 2015, according to Indigenous Services Canada. Currently, 59 advisories are still in place in 41 communities. Miller said another 20 advisories could be lifted by the end of December and that by spring 2021, the number of advisories remaining could shrink to 12. Since forming government, the Liberals have spent more than $1.65 billion of the $2.19 billion they set aside to build and repair water and wastewater infrastructure, and to manage and maintain existing systems on reserves. The $1.5 billion proposed in Monday's fiscal update is in addition to that $2.19 billion. "Today, we are providing sustained funding in the spirit of partnership," said Miller. "We're listening to communities and we want to let them know that our government is going to be there for the long run." WATCH | Singh asks why the federal government has failed Neskantaga First Nation on clean drinking water Funding for repairs, training and ongoing maintenance The new money is aimed at helping First Nations in three key areas. The first area is ongoing support for daily operations and maintenance of water infrastructure on reserves, to help keep that infrastructure in good condition even after long-term drinking water advisories are lifted. The money earmarked for this — $616.3 million over six years, with $114.1 million per year ongoing — will also fund training for water treatment plant operators and help communities better retain qualified workers. The second is continued funding for water and wastewater infrastructure on reserves: $553.4 million to prevent future drinking water advisories. And finally, $309.8 million of the total will pay for work halted due to the COVID-19 pandemic and other project delays. The pandemic caused some First Nation communities to close their borders to contractors and temporarily stop work on improving their water systems. National Chief Perry Bellegarde of the Assembly of First Nations called the proposed new funding a move in the right direction, but warned more resources may be required in future budgets to lift all water advisories. "Access to clean drinking water is a fundamental human right," Bellegarde said. "It's not right that in a rich country like Canada, you still can't turn on the taps for potable water." NDP MP Charlie Angus said the new commitment is a recognition that the government initially low-balled the amount of money it would take to address water advisories on reserves. "The government has recognized that they can't keep doing this as a publicity exercise," Angus said. "So that money will go a long way." Liberals to spend $100B to jolt post-pandemic economy after posting record $381B deficit First Nation asks Indigenous Services minister to launch investigation into top bureaucrat's behaviour In 2017, the parliamentary budget officer found the federal government was spending only 70 per cent of what was needed to eliminate boil water advisories in First Nations communities. Conservative Indigenous services critic Gary Vidal said it's clear "there is no intent to meet the 2021 target. "We know this is going to be an ongoing challenge.

POS solution provider Lightspeed has made another acquisition with the point-of-sale market continuing to consolidate. Restaurant management platform Upserve is the latest firm to join the Lightspeed family, as part of a deal being valued at around $430 million. Lightspeed has been busy of late re-shaping the POS market. Earlier this year, it debuted on the New York Stock Exchange and followed that up by purchasing rival e-commerce firm ShopKeep in a deal worth approximately $440 million. Check out our roundup of the best e-commerce platforms And here's our list of the best e-commerce hosting providers Also, see our list of the best shopping cart software around Sale complete Upserve, which started life back in 2009 under the name Swipely, was one of the earliest apps to ask users to share their purchase information with others. It then shifted its focus to providing business tools to the restaurant market. Across the twelve-month period ending September 30, 2020, Upserve generated revenues of approximately $40 million. The partnership between Lightspeed and Upserve will grow the former company’s reach by an additional 7,000 customer locations, which collectively generated more than $6 billion in gross transaction volume. The announcement revealing the details of the acquisition also stated that by working together, both Lightspeed and Upserve will be able to better assist the restaurant industry while it navigates the challenges of COVID-19. More broadly, the buyout represents the latest example of consolidation in the POS sector, a trend that has roots going back much further than the pandemic. "Combining forces with Upserve is a strategic next-step in Lightspeed's vision of providing the most advanced commerce platform to high-performing businesses around the world," said Dax Dasilva, Founder and CEO of Lightspeed. "We believe this acquisition will accelerate the product innovation that has enabled Lightspeed customers to tackle the greatest challenge to their industry in decades and will add exceptional leadership to our teams in anticipation of the economic recovery of the global hospitality industry."

AMD has announced that its CEO, Dr. Lisa Su, will be hosting the company's CES 2021 keynote on 12th January 2021. We are expecting a lot of announcements regarding the mobility segment along with a focus on the high-performance desktop segment to be made during the keynote. AMD CEO, Dr. Lisa Su, To Host CES 2021 Keynote on 12th January, Expect Announcements On Ryzen 5000 Mobility CPUs & Radeon RX 6700 Series GPUs AMD is all set to start off its new year with a bang of an event. The event will be focused around virtual keynotes from top executives of each company and AMD's keynote will be hosted by CEO, Lisa Su. We still aren't free of COVID-19 yet as the vacancies have just started rolling out so it's a necessary precaution to host the event on a digital platform until things get all cleared up but we can hopefully expect a better environment to host such big tech events by Computex 2021. AMD President and CEO Dr. Lisa Su will keynote during CES 2021, presenting the AMD vision for the future of research, education, work, entertainment and gaming, including a portfolio of high-performance computing and graphics solutions. Dr. Lisa SuDr. Lisa Su has held the position of AMD president and chief executive officer since October 2014, and she serves on the AMD Board of Directors. In 2014, Dr. Su was chief operating officer responsible for integrating AMD's business units, sales, global operations and infrastructure enablement teams into a single market-facing organization responsible for product strategy and execution. Dr. Su joined AMD in January 2012 as senior vice president and general manager, global business units and was responsible for driving end-to-end business execution of AMD products and solutions. As for the event itself, AMD is expected to deliver a range of announcements. No particular product is mentioned but we can expect a few if high-performance launches from AMD. The first and the most obvious one is the AMD Ryzen 5000 mobility lineups codenamed Cezanne and Lucienne. These will be based on the Zen 3 and Zen 2 refresh core architecture and bring faster performance in the mobility segment. We can also expect AMD to unveil its next-generation RDNA 2 based Radeon RX 6700 series family which will bring Navi 2X in the mainstream segment and positioned directly against the likes of RTX 3060 Ti and below. Just like the RX 6800 series, we can expect the RX 6700 series to offer absolutely insane performance per dollar value. AMD will also be announcing support for Ryzen 5000 Desktop CPUs codenamed Vermeer on 400-series motherboards through a new and official AGESA (1.1.9.0 / 1.2.0.0) firmware that its board partners are currently testing out internally. Just to recap, last year, the red team made several announcements that included Ryzen 4000 CPU lineup for the mobility segment, RX 5000 high-end GPUs for the mobility segment, the Ryzen Threadripper 3990X flagship HEDT CPU, the Radeon RX 5600 XT desktop graphics card, and also gave us a first teaser of the RDNA 2 GPUs along with several roadmaps detailing their CPU & GPU portfolio. Overall, it's an event no one should miss if you're interested in high-performance computing so stay tuned!

Game information Initial release date: November 1, 2019 Software developer: Infuse Studio Genre: Adventure video game Publishers: Infuse Studio, Merge Games Platforms: Nintendo Switch, PlayStation 4, Microsoft Windows, PlayStation 5 It’s been a year since Spirit of the North first took us on an adventure on PlayStation 4, but with the PlayStation 5’s recent launch, Infuse Studio has brought it back for a second round. Set within Iceland, we find ourselves playing an ordinary Fox, guided by the Guardian of the Northern Lights after the land and skies become stained by red corruption. Drawing heavily from Nordic folklore, it brings us an artistic experience that offers a comprehensive visual upgrade but remains held back by cumbersome controls. From snowy tundras to mountainside greenery, Spirit of the North pulls you into this intriguing tale through environmental storytelling, no narrators or dialogue included. It’s a big world to explore, filled with murals that depict past events and there’s no mini map to guide you. All we get are occasional location prompts from our guardian friend, who leads us on this journey as we fight back against the mysterious plague. We say fight, but there's no combat here; this experience is completed via solving environmental puzzles. Some are easily dealt with, like matching symbols between a set of statues, but it gets more complicated as you advance. Starting off with a basic moveset of running, jumping, and picking up objects, the Fox gradually unlocks new spiritual powers, which require spirit energy to activate. That’s obtained from blue flowers and you can transfer this energy to power up stone tethers. When powered up, the Fox can release bursts of energy to destroy any rooted corruption, channel your spiritual body to another location for a short amount of time, and spirit dash to land those extra-long jumps. Staffs are also lying about, alongside the skeletal remains of some long-deceased shaman spirits. Reuniting them with staffs opens new pathways to begin with, though it becomes more of an optional extra later on. The story is split into chapters but all you need is an afternoon to complete it, taking several hours without getting lost. For the most part, Spirit of the North comes together well, presenting us a refined artistic experience that’ll have you hooked, effectively using environmental storytelling to draw you into this world. Gameplay can be slow paced at times, which will be admittedly off-putting for some, and there are times where it isn’t clear what’s needed to advance, but the game rewards those with patience. All of this is backed up by a fully orchestrated soundtrack which truly brings this world to life, though song changes aren’t especially subtle. That said, it holds several flaws which are hard to ignore and a lot of this regards the controls. This isn’t such a problem during basic exploration, letting you run across large open fields, but it can feel a bit stiff when it comes to jumping. Considering some platforming segments require greater precision, it becomes easy to make mistakes and those can be time consuming. Disappointingly, this was also an issue within the PS4 edition, so it is a shame that Infuse Studios didn’t spend more time fixing this. That said, where Spirit of the North really benefits from the Enhanced Edition’s next-gen upgrade lies within the visuals, featuring remastered textures/objects and improved lighting for an already beautiful game. Boosting resolution to 4K, it really brings out the finer details of these Icelandic landscapes, running smoothly at a solid 60 frames-per-second. Better yet, it also includes a photo mode to take full advantage of this and there’s also unlockable fox skins to swap between, including two new ones for this remaster. System Requirements Memory:8 GB. Graphics Card:NVIDIA GeForce GTX 960. CPU:Intel Core i5-4460. Spirit of the North File Size:4 GB. OS:Windows 10 - 64Bit.

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Founded in 2015, the organization represents a joint effort by 10 automaker conglomerates representing nearly 30 makes altogether. It works with law enforcement and online marketplaces and has trained more than 1,000 officers with agencies like Customs and the FBI. According to the A2C2, the organization has been focusing on mass-market e-commerce marketplaces, not the B2B parts procurement systems used by automotive professionals. But it seems the automotive aftermarket should still be aware of the issue highlighted here. It suggests some due diligence might be in order when a mechanic or body shop encounters a customer who shows up with parts in hand and requests the repairer install them. “Consumers are most vulnerable to purchasing counterfeits through these e-commerce marketplaces, but there is also concern that some repair shops may be going that route for some of their purchases as well,” the A2C2 wrote in an email Nov. 18. “For them, A2C2 emphasizes the importance of knowing and trusting your source and utilizing reputable supply chains.” “Consumers are unaware that some products on online marketplaces are counterfeit,” the A2C2 wrote in the white paper. “Many consumers believe that the offerings online are more akin to brick-and-mortar retailers. Many do not realize the lack of regulation of the third-party sellers and thus are unknowingly putting themselves or their customers (in the case of automotive repair shops) at risk.” It’s important to note that the A2C2 isn’t challenging grey market parts, such as a component an automaker produces for one country that are purchased by a customer in another nation. (However, importers and suppliers should be sure they can trust their business partners. It’s possible counterfeits can work their way into such shipments. “As with all counterfeits, quantifying the problem is difficult, but counterfeit automotive parts have been commingled with legitimate OEM parts coming from foreign markets, such as those considered ‘gray market,'” the A2C2 wrote in an email. “A2C2 doesn’t deal at all with gray market parts, but law enforcement has discovered counterfeits hidden in such shipments from foreign markets.”) A2C2 also isn’t attacking aftermarket parts, which might match an automaker’s specifications but are clearly sold under their own third-party brand names — not an OEM’s. Rather, the A2C2 is calling out examples of out-and out fraud: Parts which aren’t commissioned or produced by the OEM for any market, but are misrepresented as official OEM products anyway. For example, the white paper describes an alleged counterfeiting operation which allegedly attached wheel center caps with unauthorized copies of automaker logos to aftermarket wheels. It then allegedly sold the finished products as genuine OEM originals. The A2C2 also mentioned a 2019 China raid which found 163,476 allegedly counterfeit airbags and cited a KTVT report of an allegedly counterfeit Kia airbag assembly Tracy Law Firm attorney Todd Tracy said lacked an airbag. “According to the FY 2017-2019 U.S. Joint Strategic Plan on Intellectual Property Enforcement, counterfeit automotive parts are wide-ranging,” the A2C2 wrote. (Emphasis A2C2’s.) “The list of seized parts includes airbags, brake pads, wheels, seat belts, oil and air filters, control arms, windshields, bearings, steering linkages, ignition coils, microchips, spark plugs, solenoids, clutch housings, crankshafts, diagnostic equipment, suspension parts, oil pumps and more.”

In the luxury fashion business, make no bones about it: funding is the engine that keeps the vehicle of the business running. More to the point, without funding, it is nearly impossible to launch brand. Many times funding is required to ignite the engine to flourish in business. If you ask the folks who own the brands, they will surely agree that funding is one of the biggest challenges they face in today’s marketplace. And when it comes to creativity, it is much easier to execute ideas when you have funds readily available. Sadly, the reverse can cripple an entire business and into the grit of the infamous chapter eleven. In order to earn money a business is required to spend money.It is like the proverbial sowing and reaping; you cannot harvest where you have not sown. Unarguably, it took a lot of funding for luxury lifestyle and fashion brands such as Ralph Lauren and Calvin Klein to rise to the levels they have attained. High returns in revenue are usually the result of an investment of time, energy, and most importantly, funding. Luxury brands were not ready for the onset of Covid-19 stop the manufacturing. No one was ready, But on the bright-side, the beautiful thing about e-commerce, lifestyle, and fashion brands is that they are largely the creative rave of the moment. Consumers for the most part, enjoy the convenience and ease shopping online and having their orders delivered to the doorstep. While fashion and lifestyle brands are listening to consumers—changing the norm with respect to style, the level of acceptance and growth in the sector is magical. MORE FOR YOU How To Enjoy The Dog Days Of Summer With Style How Millenials Are Changing Age-Long Traditions Of Luxury With Digital Technology The Best Grooming And Wellness For Men In 2020 Why bother? According to Statista, in 2019 alone, e-commerce sales accounted for 14.1 percent of all retail sales worldwide. This number is expected to increase to 22 percent by 2023. In terms of sales, global e-com sales reached a whopping 3.5 trillion U.S. dollars in 2019. In truth, online stores are taking over market share inciting brick-&-motar retail brands to invest more in the online market for their products and services. For guys like this, the online market provides them with the opportunity to reach many more people, expand into other territories without any restrictions, and ultimately achieve greater sales revenue. And that is something all brands wish to achieve after 2020. On the other hand, folks aiming begin a business as an entrepreneur, they are surely discovering that lifestyle and fashion are profitable e-commerce niches to operate in today’s volatile marketplace. Subsequently, this has led to the massive influx of countless e-commerce sites. In addition, there has been a rapid rise in the number of lifestyle brands for the fashion industry. I have been conducting research at New York’s Fashion Institute of Technology (where I teach from time to time) and have come to this simple conclusion after having run several statistical tests with the statistics department. The hard cold reality is that a brand needs to raise funds for the survival of the brand. Grassroots business can only last so long. Here are three (3) ways you can do that. 1. Take advantage of financing options The reason you need to raise money for your brand is to finance production/inventory acquisition, operations, marketing, and management. These key focus areas drive the rest of the business, including the miscellaneous slices. When faced with the challenge of limited funds, brand owners and executives are left with the tedious task of allocating available resources to focus areas. An alternative way of getting the funds you need to finance your lifestyle or fashion e-commerce brand would be to take advantage of financing options that cater to specific focus areas. Although startup funding is traditionally dominated by venture capital firms, the business world is seeing some kind of a paradigm shift in recent years. One example of this is the growth-focused investment firm DRVE, which is helping online businesses scale online with smart capital and expertise. In fact, a know of a few fashion entrepreneurs who have gone this route and are pleased with it. Instead of simply providing money in exchange for ownership, DRVE offers e-commerce businesses in industries like fashion, lifestyle, and beauty to foot their paid marketing budget and also let their online advertising specialists handle the entire paid marketing strategy. By doing this, DRVE enables business owners to eliminate the risk of losing precious funds in an unsuccessfully executed advertising strategy, while also allowing them to maintain their shares in their own company. DRVE’s three-step process, source: drve.com Through DRVE's growth-focused investment programs - Velocity and FastForward - the company offers two highly effective financing options. In FastForward, brands obtain access to funding and support from a team of specialists who advise and help optimize the online sales process, while Velocity participants receive advertising budgets of up to $50,000 per day in addition to full management of service for their paid advertising strategy Allies of Skin, a successful beauty company and participant of the Velocity program, reported to have scaled revenue by more than a hundred times since working with DRVE. “We were having a rapid growth in our channel business and all of a sudden, we are placing our largest orders, ever, for inventory. We had more customers than we had products!”, says Jim Perkins, Chief Operations & Financial Officer. Following this record production cycle, Allies of Skin is expanding their reach globally by building their brand presence across multiple markets, languages, and currencies. 2. Get started with pre-orders For e-commerce brands, users can easily become your brand financiers if you understand the dynamics of the industry and can infuse great customer service into your offering. Bearing in mind that people are not coming to your physical location to see the products before initiating a purchase, it then makes it possible to have them place the order before you get stock of the product. As an e-commerce brand, you can choose not to operate a physical store. Your model would then revolve around getting orders from your customers and servicing their orders through your suppliers. The products would be delivered directly to the customer, saving you the need for a physical store and additional expenses on packaging and branding. Big brands across different sectors take advantage of this option – pre-orders, to accurately predict demand, launch new products successfully, and drive sales comfortably. For example, Tesla built a waiting list of nearly 200,000 customers a day after announcing the Model 3. Each person on the waiting list made an upfront deposit of $1,000 in line with the purchase. "In order to convince customers to order an item before it is released, a brand usually has to establish a basis of trust first," says Johannes Kliesch, co-founder of the consulting firm Snocksulting. "That's why platforms like Amazon are attractive not only because of their incredibly large user base but also because consumers already consider Amazon trustworthy and are therefore more likely to place a pre-order." The firm advises dozens of e-commerce startups and SMEs and, among other things, has received Amazon’s Sales Partner of the Year award in 2019. Adding to the conversation, professional Amazon and e-commerce builder Chase Alley of PushAMZ says, “In addition to pre-order campaigns, setting up an Amazon store to complement your in-house store is another way to increase your company's cash flow. Especially in a world of lockdowns, where everyone orders what they need online, being on Amazon is a must." Alley and his partner Luis Millan, who professionally build and ramps up eCommerce stores to six-figure revenues per month in four to eight weeks, know the growth pattern well, and have developed over fifty turn-key stores for past clients. Millan explains, “it’s all about following a standardized process, and not skipping any vital stages.” 3. Consider funded global expansion No brand wants to stay small or local, your brand is certainly not an exception. Every brand wants to be seen, known, and liked. Sometimes, the visibility your business needs is going global. The publicity and other complexities that come with it can drive the growth of your brand. Such growth would easily catch the eyes of venture capitalists, who are particular about high growth potential. The problem with going global is that it comes at a high cost. In response to this problem, New Horizons Global Partners, a global PEO, offers specialist inbound investment services for companies seeking multi-country operational setup, particularly in Asia. According to Head of Growth at the company, Tom Kussmann, “New Horizons Global Partners works with brands who have expansion plans to actualize those plans” By going global, e-commerce brands in lifestyle and fashion position themselves for bigger financing opportunities. This is great for goodwill and for sales, which in turn makes more funds available to the brand. Beyond raising funds, it is important to ensure that your brand’s product quality is top-notch. If you pull in millions of dollars into the funding of a bad product, people might buy it at first because it is all in their face. But it is only a matter of time before they realize the defects in terms of quality. Even venture capitalists would prefer to invest in a brand with quality outputs. People know what they want and for a lifestyle and fashion brand, your products must make people feel good about themselves. Raising funds for your brand is not as tedious as it looks if you know what to do and where to look. Get started with the tips shared in this post. Cheers to your business success!

Health care workers are expected to be first in line to be offered a COVID-19 vaccine when one is available. It makes sense: Getting a safe, effective vaccine would help keep them and their patients healthy. Seeing doctors, nurses and medical aides getting COVID-19 vaccines would also set an example for the community. But the speed of COVID-19 vaccine development, along with concerns about political interference with the process, has left some health care workers on the fence about COVID-19 vaccines. So many health care workers are expressing concerns and anxiety about getting COVID-19 vaccines that the Centers for Disease Control and Prevention says addressing hesitancy in this group is a top priority. A CDC survey, shared at a public meeting of its vaccine advisory committee on Nov. 23, found that 63% of health care workers polled in recent months said they would get a COVID-19 vaccine. "I'm really hesitant about it," says Kida Thompson, a family physician in El Paso, Texas. Her city is in the middle of a huge COVID-19 surge, and she believes that the broad adoption of a safe, effective COVID-19 vaccine will be key to ending the pandemic. But she's not 100% ready to get one herself. "For the ones of us who are asking questions, there's just a lot of questions," she says. Thompson is a big fan of vaccines in general. "The flu vaccine has been around for a while, its efficacy has been proven, the side effects have been proven, and they are usually minimal," she says. But the COVID-19 vaccine is entirely new. Previous vaccines have taken years to develop; this one came together in months. And the government's messaging around the vaccine — that it's the instant solution to the plague of 2020, and that it will be free for everyone — just sounds a little too good to be true, Thompson says. "Fast and free just doesn't equate," she says. "This whole thing has been politicized from Day 1, and there's a salesmanship going into it" that makes her skeptical. It's not a po[CENSORED]tion that public health experts initially thought would need much convincing, says Anuj Mehta, a pulmonologist at National Jewish Health in Denver and chair of Colorado's COVID-19 vaccine allocation committee. But reports of the Trump administration exerting political pressure on science agencies, along with claims that a COVID-19 vaccine could be available before the Nov. 3 election (it didn't happen), contributed to concerns that harmful shortcuts might have been taken with COVID-19 vaccines. Mehta says the fast vaccine development timeline is not, on its own, cause for concern. "The speed is not because people were cutting corners, but because of the urgency and the number of people working together on it," he says. Vaccine development processes such as running clinical trials, evaluating data and building manufacturing plants, which typically happen one after another, were instead overlapped. And now that the election has passed, concerns over political interference in the vaccine will likely subside, Mehta says. Giving COVID-19 vaccines to health care workers is intended to keep them healthy. "We want to be sure our health care workers are safe so they can protect their patients from disease, and that they can be protected and do their work," says Yvonne Maldonado, a pediatrician at Stanford's Lucile Packard Children's Hospital and a vaccine hesitancy researcher. However, policies pushed earlier in the pandemic seeded doubts among health care workers about whether their health and safety were consistently prioritized. "This is the same po[CENSORED]tion that was told earlier this year that they should just go battle COVID-19 wearing a bandanna or a scarf," says Michelle Mahon, a registered nurse who represents National Nurses United, a union with more than 150,000 members across the country. Some health care workers have voiced concerns about safety and potential side effects from COVID-19 vaccines. They want to see clear data on safety and efficacy before they sign on to get a new vaccine, Mahon says. "It's a minority of people that are saying absolutely no way [to getting a COVID-19 vaccine]," says Dr. Marci Drees, hospital epidemiologist for ChristianaCare and a liaison to the CDC's federal vaccine advisory committee. "I think the majority of people really just want to know more." Thompson reads medical journals and follows vaccine news closely, and she says a lot of facts just aren't available yet. "I would legitimately still need convincing," she says. But she says she can be swayed. There have been calls by health care experts for the drug companies to release vaccine trial data publicly, and if they do, Thompson says then she'll be able to judge for herself whether a vaccine is safe. If her friends who are doctors choose to get the vaccine, that could convince her, too. And, even though Thompson has grown wary of government officials, she does believe in the integrity of at least one top infectious disease expert: Dr. Anthony Fauci, a career scientist who has become known for resisting President Trump's rosy takes on the pandemic response. "I trust what [Fauci] says," she says. "He's shown that he's able to actually stand on his own 2 feet during this whole thing without being swayed." That's what Thompson is trying to do, too. She's going to look at the facts and make up her own mind. Once she's convinced, she'll be able to make the case to her patients. She's already been telling them to wear masks nonstop.

You'll find plenty of Kindle Unlimited free trials right now, which means you're shopping at just the right time to grab unlimited access to the library without spending any cash. That's a welcome relief, especially seeing as the cost isn't included in the Amazon Prime price. Not only can you scope out the library of titles on offer to make sure your interests are served, but the free time gives you the chance to see if you will actually use the membership enough to be worth the monthly cost. The length of Amazon's offers varies, ranging from the standard 30 day free trial all the way up to three months in some cases. We're rounding up the Kindle Unlimited free trials currently available in the US, UK, and Australia so you always know the trial length on offer right now. Amazon Kindle Unlimited is an ebook subscription service that offers free Kindle titles and Audible narrations on a 'borrowing' basis. Because of this structure, you'll be able to store a maximum of ten books at a time on your account, but you can easily 'return' a book in order to download a new one. There are over one million books and plenty of magazine subscriptions to choose from, as well as thousands of Audible audiobook versions as well. This roster is regularly updated with new titles as well, so you'll never run out of titles. Below, you'll find all the Kindle Unlimited free trials currently available so you can get started with Amazon's subscription service for nothing. Kindle Unlimited free trials available nowKindle Unlimited 30 day free trial (3 months in UK) | US | UK | AUS The Kindle Unlimited free trial currently stands at 30 days in the US and Australia. However, UK shoppers can pick up three months of the service for absolutely nothing. Wherever you are, then, you've got plenty of time to test out the ebook subscription service, but be warned that this will auto-renew at the standard price once the month is up.

Russian tech outlet, Overclockers, claims that AMD has given a green light to its board partners to make custom Radeon RX 6900 XT graphics cards. The Radeon RX 6900 XT will be the fastest card within the Radeon RX 6000 lineup and will be featuring the full Big Navi GPU with a retail price of $999 US. AMD Reportedly Gives Greenlight To Custom Radeon RX 6900 XT Graphics Cards, Flagship Big Navi Might Just Break The 3.0 GHz Barrier According to the report (via Videocardz), AMD has enabled its board partners to design custom variants for the Radeon RX 6900 XT. This news comes a month after it was initially reported that AMD is in talks with its AIB partners to enable them to make custom RX 6900 XT graphics cards. The Radeon RX 6900 XT was the only card based on the Big Navi GPU to exclusively come in reference-cooled only flavors. The decision also seems to be made very recently since the launch of the Radeon RX 6900 XT is close by and it is reported that the custom models will definitely not be available at launch. The variants might actually take till 2021 to appear in the retail segment however there are chances that AIBs will show their custom designs first hand to potential buyers. It is likely that AMD tried holding off Navi 21 XTX GPU for reference flavors only since they are already low in stock as seen with the recent RX 6800 series launch. While the custom cooled models will feature better PCB designs and higher-end cooling, the stock cooler is no slouch either and performs exceptionally well on the RX 6800 series graphics cards. It looks like AIBs won't have to make any changes to design custom RX 6900 XT boards since the RX 6800 XT already shares a lot in common with the flagship variant. Aside from the specs changes, the Radeon RX 6900 XT has the same TDP but does come with a higher max clock limit of 3.0 GHz. It will be interesting to see if AIBs allow for a higher clock limit than the reference model as that would make the RX 6900 XT the first flagship card to breach the 3.0 GHz clock barrier.AMD's Quick Reference Guide For The Radeon RX 6000 Series Graphics Cards (Image Credits: Momomo_US)AMD RX 6900 XT "Big Navi 21 XT" GPU Powered 16 GB Graphics Card The AMD Radeon RX 6900 XT will come packed with the Navi 21 XTX GPU which is the fully enabled die featuring 80 Compute Units or 5120 SPs. The card will also feature 16 GB of GDDR6 memory across a 256-bit bus interface, a 512 GB/s total bandwidth, and clock speeds of 2015 MHz base and 2250 MHz boost at reference specs. There are also 80 Ray accelerators for ray-tracing enablement on the graphics cards (one RA per Compute Unit). The graphics card will feature a TBP of 300W. In addition to the standard memory, the Radeon RX 6900 XT graphics card will also feature 128 MB of Infinity Cache on the GPU die. The cache will help boost bandwidth for higher performance at resolutions beyond 1080p HD. The 128 MB Infinity Cache boosts the standard 512 GB/s bandwidth by 3.25x, delivering an effective bandwidth of up to 1.664 TB/s across all Big Navi GPU based graphics cards. The AMD Radeon RX 6900 XT graphics cards will be available starting the 8th of December. The AMD RX 6900 XT is said to carry a price tag of $999 US and is positioned directly against NVIDIA's GeForce RTX 3090.

Update #2: Sony has now confirmed this month's PS Now additions via the PlayStation Blog. They are Horizon Zero Dawn: Complete Edition, Wreckfest, Darksiders III, The Surge 2, Stranded Deep, and Broforce. All of them are permanent additions except for Wreckfest, which will be available through until 31st May 2021. Update #1: Even more PS4 games are starting to pop up as part of the PS Now December 2020 update. It now looks like subscribers can also look forward to Horizon Zero Dawn: Complete Edition, The Surge 2, and Stranded Deep. That is in addition to the titles already listed below. Original story: As has become a tradition by now, the latest line-up for Sony's PlayStation Now service has gone live before the Japanese giant can even get around to confirming those select titles itself. For the month of December 2020, PS Now members will be treated to at least Darksiders III, Wreckfest, and Broforce. This information is sourced from the Japanese PSN service, where subscribers have also been handed Horizon Zero Dawn for the final month of 2020. Given the fact that this particular PlayStation 4 game has already been part of PlayStation Now in the EU and US, we expect it to be replaced with a different game. We will reissue this article once the update is confirmed by the hardware manufacturer. Unfortunately, we have had to wave goodbye to two time-limited PS4 games as part of the December update to the service. Metro: Exodus and Resident Evil 7: Biohazard are no longer playable through PS Now, but at the time of writing, we don't know if the new additions are also leaving the service after a certain period. For a full list of All PlayStation Now Games, head on through the link. Are you happy with December 2020's PS4 additions to PlayStation Now? Share your verdict in the comments below

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