Standing at a podium in the Rose Garden on Monday, First Lady Melania Trump announced a set of initiatives to promote the well-being of children. The "goal", she said, was "to educate children about the many issues they're facing today".
As first lady, she said, she'll focus on an array of projects that promote children's well-being: these range from programmes that assist babies exposed to opioids to efforts that help protect children on the internet. The initiatives, as she described them, were designed to lift up and empower children.
"Every child should know it is safe to make mistakes and there are supportive adults and friends nearby to catch them if they fall," the 48-year-old said.
In addition, she said, she'll continue to work on an anti-cyberbullying campaign, an issue she spoke about before the election.
She was - as usual - overshadowed by her husband. He sat in the front row in the Rose Garden.
After she finished her remarks, he stood at the podium and praised her "sincerity" and "grace". He also signed a "Be Best" proclamation declaring 7 May a day devoted to the first lady's pledge for the nation.
He said: "Today we pledge to be best - best for our families, best for our communities and best for our nation."
A white, brown and blue logo - along with the motto: "Be Best" - was displayed on giant posters that were hung outside the Oval Office ("Is that grammatically correct?" asked one member of the audience).
As first lady, she's organised a White House conference on cyberbullying - and faced criticism for her decision to focus on the issue. Many said her own husband acted like a bully, lashing out on Twitter, and wondered whether she'd tried to curb his behaviour.
In the Rose Garden, though, she spoke with passion about her campaign to fight bullying and to promote the well-being of children.