GRUPO SENDA, the leading Mexican passenger haulage company in the north of the country and in the south of the US, begins at full capacity in 2019, reinforcing its business model in a robust and implacable way, launching a new image, buses and simulator.
Given the wide range of operators of long distance transport in Mexico, GRUPO SENDA has decided to differentiate itself by defining the main objective of consolidating the capital, prestige and recognition of its brand. That is why it has updated its brand to the new times, showing a renewed, solvent and modern design, but respecting its idiosyncrasy carved in its more than 85 years of tradition.
Now there will be three brands of federal motor transport: Senda Diamante, Del Norte and Turimex; while for transportation of personnel will change to Senda Citi. In the words of its General Director, Ricardo Clausse Torres, "we are redefining and simplifying the offer of value as part of our process of continuous improvement and taking advantage of the strength and recognition of our brands."
The new image comes with new units. GRUPO SENDA add to its vehicle fleet 54 new Dina RUNNER 10 vehicles, which will provide service in San Luis Potosí to the company Cummins, in its mode of transfer service to workers.
The workers of Cummins, the US manufacturer of diesel and natural gas, at its plant located in San Luis Potosi, can enjoy the transfer service from their respective homes to the plant, led by the brand Senda Citi, in its brand new new Dina buses.
As if the news were few, not satisfied with renewing its image and increasing its vehicle fleet, GRUPO SENDA has started the year with a new LANDER simulator customized to its type of operation and vehicle fleet, leaving behind the traditional training, and making the leap to a specialized training with a simulator of the 21st century.
Now they can train with great realism, repeatedly and without risk all kinds of situations of circulation, environmental, climatological and degraded driving, which will develop in the driver the best reaction to all types of road circumstances. And better training will result in a better and safer service to passengers.
We congratulate GRUPO SENDA for its determination to face the challenges of the present, transforming its business and taking actions aimed at optimizing its business model from the root.
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