The prices of the graphic cards have been very high in the last two years. And these did not change with the arrival of the next generation cards and the precipitous fall of mining.
The strategy that AMD and NVIDIA seem to have used has been to keep prices high to soften the fall of the cryptocurrency boom. All the time they were hopeful that it would start up again to justify the inventory of GPUs that have accumulated by overproduction.
However, many users simply chose not to upgrade their hardware due to high prices. So now, the GPU manufacturers could finally be reducing prices to something more sensible.
And according to Digitimes the price falls has begun. Initially we will see brief campaigns to test the waters. If the GPU partners finally see demand recovery after these price reduction campaigns, they will continue with all this.
Partners of GPUs like EVGA, Gigabyte, ASUS are seeing that revenues are increasing again, despite the low profitability. The alternative could be much worse, so the only option is to lower prices, and that the loss is not so great.
NVIDIA, of course, is introducing a series of new cheaper cards, such as the GTX 1660 Ti and reducing the prices of existing inventory (at least with its previous generation cards).
AMD is also seeing the pressure from NVIDIA and the market, so they are reducing their prices little by little.
The prices of the graphic cards have been very high in the last two years. And these did not change with the arrival of the next generation cards and the precipitous fall of mining. The strategy that AMD and NVIDIA seem to have used has been to keep prices high to soften the fall of the cryptocurrency boom. All the time they were hopeful that it would start up again to justify the inventory of GPUs that have accumulated by overproduction. However, many users simply chose not to upgrade their hardware due to high prices. So now, the GPU manufacturers could finally be reducing prices to something more sensible. And according to Digitimes the price falls has begun. Initially we will see brief campaigns to test the waters. If the GPU partners finally see demand recovery after these price reduction campaigns, they will continue with all this. Partners of GPUs like EVGA, Gigabyte, ASUS are seeing that revenues are increasing again, despite the low profitability. The alternative could be much worse, so the only option is to lower prices, and that the loss is not so great. NVIDIA, of course, is introducing a series of new cheaper cards, such as the GTX 1660 Ti and reducing the prices of existing inventory (at least with its previous generation cards). AMD is also seeing the pressure from NVIDIA and the market, so they are reducing their prices little by little.
