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S’il y a quelques années encore, l’influence d’un constructeur automobile se mesurait uniquement au nombre de ventes ainsi qu’aux retours de la presse spécialisée, les choses ont très nettement évoqué en peu de temps. Désormais, c’est sur Internet et plus particulièrement sur les réseaux sociaux que tout se joue, alors que les marques totalisent plus de 140 millions d’abonnés sur ces canaux, que ce soit Facebook, Twitter ou encore Instagram. Autant dire que ces sites revêtent une importance capitale pour les constructeurs, qui investissent de plus en plus dans leur communication dans ce domaine, alors que leur stratégie peut-être déterminante pour leur image, et donc pour leurs ventes. L’agence de conseil en stratégie de contenus Ultramedia s’est donc intéressée à cette nouvelle forme de communication, et a établi comme en 2020 un baromètre de l’influence, classant les différentes marques selon plusieurs critères. Parmi eux, le pouvoir relationnel, c’est à dire la proximité avec la communauté, le pouvoir d’engagement, c’est à dire la capacité à faire réagir et enfin le pouvoir d’expression, qui se traduit concrètement par la place que prend une marque sur les réseaux sociaux. L’agence française a donc étudié plus de 51 marques, tous secteurs confondus, les triant alors ensuite en différentes catégories, que ce soit l’agro-alimentaire, l’assurance, l’industrie pharmaceutique ou encore l’automobile. C’est évidemment cette dernière qui nous intéresse aujourd’hui, d’autant plus que l’année passée aura été très particulière pour ce domaine, touché par la crise sanitaire mais également plombé par les normes et restrictions en tout genre. Cela n’aura néanmoins pas empêché certaines marques de s’illustrer, à l’image de Renault, qui prend la tête du classement avec 86 points sur 100 faisant alors passer Peugeot à la 2ème place. Cumulant pas moins de 20 millions d’abonnés sur ses différents réseaux, la firme au losange n’a pourtant pas battu des records en termes de publications, avec un nombre de post en baisse de 62 %. En réalité, selon l’agence, Renault a beaucoup fait parler mais pas forcément en bien, puisque c’est notamment l’affaire Carlos Ghosn et les différents mouvements sociaux qui ont mis la marque sur le devant de la scène. Citroën en baisse, BMW au top Toujours du côté des Français, Peugeot et Citroën ont quant à eux perdu un peu en influence, et cela s’expliquerait par une raison simple partagée par les deux marques : des contenus trop autocentrés, visant une communauté captive, déjà propriétaire ou au moins passionnée par l’un ou l’autre des deux constructeurs. Comme le souligne par exemple Ultramedia au sujet de la marque aux chevrons « ses raisons sont à chercher du côté de sa ligne éditoriale, particulièrement axée sur la « culture Citroën » et donc destinée à un public d’afficionados – voire de nostalgiques – comme avec sa série de podcasts « Génération Citroën ». Une audience captive, qui atteint peut-être aujourd’hui son plafond de croissance ». En revanche, c’est BMW qui s’illustre de son côté, et ce « sans ligne éditoriale particulièrement originale » comme le relève l’agence. Se plaçant en 3ème position ex-aeq uo avec Citroën, la firme bavaroise a notamment profité du lancement de modèles phares pour faire parler d’elle, tirant notamment partie de « fuites » volontaires. Par ailleurs, Ultramedia souligne qu’ « en mettant l’accent sur le design, le style et l’innovation dans ses publications, BMW joue sur la corde sensible chez les amateurs ». Cela fonctionne, puisque la marque a triplé son taux d’engagement en un an !

n a statement issued on the stroke of the Lunar New Year, the administration said an investigation found BBC World News’ China-related reports had “seriously violated” regulations, including that news should be “truthful and fair,” had harmed China’s national interests and undermined national unity. The channel therefore does not meet requirements for foreign channels broadcasting in China and its application to air for another year will not be accepted, it added. China’s move was condemned by British Foreign Minister Dominic Raab, while the BBC said it was “disappointed”. “China’s decision to ban BBC World News in mainland China is an unacceptable curtailing of media freedom,” Raab said. “China has some of the most severe restrictions on media and internet freedoms across the globe, and this latest step will only damage China’s reputation in the eyes of the world.” English-language BBC World News is not included in most TV channel packages in China but is available in some hotels and residences. Two Reuters journalists in China said the channel had gone blank on their screens. “We are disappointed that the Chinese authorities have decided to take this course of action,” the BBC said. “The BBC is the world’s most trusted international news broadcaster and reports on stories from around the world fairly, impartially and without fear or favour.” On Feb. 4, British media regulator Ofcom revoked China Global Television Network’s (CGTN) licence to broadcast in the United Kingdom after an investigation found the licence was wrongfully held by Star China Media Ltd. China criticised the ruling as politicised and warned it reserved the right to make a “necessary response”. Reporting by Bhargav Acharya in Bengaluru and Tom Daly; additional reporting by Guy Faulconbridge and William James in London; Editing by Catherine Evans and Toby Chopra

e are in the feasibility study, so we are already far ahead. We are talking about the construction of flying cars, a project that Volkswagen confirmed through the CEO in China, Herbert Diess. This is not science fiction, given that Airspeeder is also preparing a vertical take-off vehicle for FCA and KleinVision that with a button is thinking of going from the road to the sky, or Airbus and Volocopter or Lilium which aims to create its own first plant near Orlando, Florida. Furthermore, according to the investment bank Morgan Stanley, it is a business that is around 1.5 trillion dollars by 2050. For this Stephan Woellenstein declared: “After autonomous driving, the next step will be vertical mobility. To approach the future we are evaluating the technical possibilities of the Chinese market with the aim of starting the production of new vehicles ”. It is no coincidence that the German giant is thinking of starting from China, given that that is the largest and most prosperous car market in the world and so far the most profitable for Volkswagen.

Facebook says it is "horrified" at the continued online abuse of footballers and has announced what is says are tougher measures to tackle the issue. The social media platform is changing the rules governing direct messaging on Instagram, a platform it also owns. It will disable the accounts of those found to have repeatedly sent abusive private messages on Instagram. UK head of content policy Fadzai Madzingira said it was "saddening" to see continued abuse on the platforms. Madzingira told BBC Sport: "I'm horrified at the type of abuse that people, especially these footballers, have to deal with on the basis of who they are, whether it's their race or their religion or their gender, and as a company, we're disappointed to see that sort of behaviour that plays out offline also playing out on our platform. "It's why we're making the announcements today about taking tougher measures to go after accounts that are violating our community standards and our goals within Instagram direct messages." A number of Premier League footballers - including Manchester United's Marcus Rashford and Axel Tuanzebe, West Brom's Romaine Sawyers and Chelsea full-back Reece James - have been subjected to abusive online messages in recent weeks. The Football Association has called for action from the government, which has since stated social media companies could face "large fines" potentially amounting to "billions of pounds" if they fail to tackle abuse on their platforms. Asked by BBC sports editor Dan Roan whether Facebook was enabling such abuse, Madzingira said: "No, to imply that it's about enabling I think would be inaccurate. "I think that platforms like ours allow communities of people to connect on the things that they love. If we need to have a conversation about hate, it really needs to be not what is just happening on the platform." What will change on Instagram? Footballers past and present have called for users of social media platforms to be required to provide verification documents when creating accounts so that they can be traced more effectively if they breach rules. Facebook says this measure would prove challenging in communities where such documents would not be readily available. "If we were to insist on using government ID or passport details we would be barring access to the very people who use our platforms to build communities, so we are very conscious we allow for that access," added Madzingira. The company claims it "took action" on 6.5 million pieces of hate speech on Instagram between July and September last year, including within direct messages which are harder to police because of privacy rules. "To date, if someone violated the rules in Instagram direct messages, we would set a specific ban or a block for a certain amount of time and extend that period, should they continue to violate," Madzingira explained. "Today we're announcing that we will now be removing those accounts, should they continue to violate within Instagram direct messaging." Facebook said it would not spell out how many offences would trigger removal as offenders could use the information to "game the system". 'We are a small part in fixing this' Facebook said it was "doing everything we can to fight hate and racism on our platform" but added the "problems are bigger than us". Some users have sought a ban on specific emojis commonly used in racist messages but Madzingira argued against banning symbols that could be used innocently in other contexts. She also said filters could be used to prevent others from leaving offensive comments on posts, and that work was also being done to prevent banned users from opening new accounts. Asked whether Facebook has prioritised profits over clamping down on abuse, Madzingira said: "I think that would be an inaccurate assessment. "Because if people didn't feel safe on the platform they wouldn't be able to be there. "We accept that being able to deal with this issue is everyone's responsibility and we want to play our part. The frustration that these players have is right - it is horrifying the abuse they are receiving." 'The police need more help from social media platforms' Bristol Rovers full-back Mark Little - the target of a racist message on social media that is being investigated by police - said he was surprised that those in charge of the platforms were only reacting now. He said: "I welcome that they're making a change but it's quite confusing for me, as what they have announced is what I assumed was happening before. "They've jumped to a standard rather than getting anywhere near what I would think would be acceptable for what is going on." Little, 32, added that "a big corporation like Facebook should be able to set the precedent for what is going on in wider society" and that "the police need more help from the social media platforms". He added: "I don't think it would be that difficult to identify the people who are doing this. "Everyone should have some form of identification to use these platforms and I think that would eradicate a very large portion of the abuse." 'More has to be done to stamp out abuse' Culture Secretary Oliver Dowden welcomed the tougher measures but insisted "racist abuse is still a fact of life for too many people and more has to be done across the board to stamp it out". He added: "For too long, the world's most po[CENSORED]r and powerful social media companies have failed to tackle the stream of horrific racist attacks on their platforms. "We're introducing a new age of accountability for these companies through our upcoming Online Safety Bill and this could see huge fines for firms which fail to clearly and transparently protect their users."

ISLAMABAD: Prime Minister Imran Khan will be leading a high level delegation on his first visit abroad this year, when he leaves for Sri Lanka at the end of this month. While the visit, during the pandemic, has been doing the rounds in the Sri Lankan and Indian media, it has been all quiet at the Foreign Office. “I can confirm that the visit is taking place and a curtain raiser will be issued closer to the visit”, a senior official told The News when asked for details. Media reports speak of PM Imran arriving in Colombo on February 22 for a two-day visit, where foreign media reported from Colombo on Tuesday that Sri Lankan law makers confirmed that the prime minister would also address the Sri Lankan Parliament. Pakistan’s High Commissioner in Sri Lanka, General (R) Saad Khattak, speaking to the media in Colombo about the visit, confirmed it but gave very few details. PM Imran will be meeting with President Gotabaya Rajapaksa and Prime Minister Mahinda Rajapaksa, say officials in Colombo familiar with the visit. President Rajapaska is familiar with Pakistan where he attended courses in military training institutions. Both countries have for decades enjoyed a broad-based relationship on trade, commerce, culture and defense matters. Pakistan armed forces in 2009 had supported Sri Lanka by providing high tech military equipment and intelligence support in its fight against the LTTE. At that time Pakistan stood out when many world capitals had imposed embargoes on Sri Lanka. Khan’s visit comes at a time when Sri Lanka has taken its relations with China several notches higher.