[Gadgets] From iQOO 13 to Offline Expansion, and Whether AI Will Be a Differentiator for Consumers: CEO Nipun Marya Talks to Gadgets 360

[Wolf.17]

 

iQOO 13 has launched in India today, bringing the brand's signature performance credentials at a competitive price. While iQOO 13 brings a host of upgrades over iQOO 12, as per the brand, it is more than a successor. The iQOO 13 is the first flagship smartphone from the brand that gets an ingress protection rating, and it is among the first in the country to sport Qualcomm's top-tier Snapdragon 8 Elite SoC. The list of upgrades is big, and to walk us through the product and give us in-depth insights, Gadgets 360 sat with iQOO CEO Nipun Marya ahead of the launch.

iQOO 12 and beyond

The iQOO 12 was an excellent product, and it won accolades in the industry, including the Best Gaming Smartphone title at our NDTV Gadgets 360 2024 awards. We wanted to understand what consumers should expect from the all-new smartphone from iQOO. Marya explained, "From iQOO, we will continue to do some things that we have been doing, and they will remain constant. And, of course, some things we will keep improving. When it comes to things we will not change - our DNA, which is hardcore performance. We want to stand true to what we say and believe that with iQOO 13, we are really taking the performance multiple levels higher. Things like the Snapdragon 8 Elite and Q2 chip, among others, are the first parts that should not change and are not changing with iQOO 13. Second is innovation and constant improvements. We want to be really close to our community and consumers. We love to get feedback from our community and consumers. We love to take feedback from them about what they feel is good about the product and what can be further improved."

 

Briefly touching upon offline expansion, Marya said that the iQOO 13 launch would have more details and added that this was feedback the brand had received from its consumers for a long time. Gadgets 360 was the first to report that iQOO will finally foray into the offline market starting in December. iQOO phones will be available via Vivo-exclusive stores and other retail channels.

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During the conversation, Marya also confirmed that the iQOO community reached another benchmark of 2 million members. iQOO is among a handful of handset manufacturers with an active community.

https://www.gadgets360.com/mobiles/features/iqoo-ceo-nipun-marya-talks-about-iqoo-13-offline-expansion-ai-and-more-7160006#pfrom=indepth