[Gadgets] Survey Shows Consumers Still Plan to Buy Gadgets, Despite Inflation

[GL HERO SHIMA]

Consumers remain concerned about increases in the cost of living but are still determined to purchase gadgets they need, according to a survey conducted by TechRadar, one of our sister sites. Along with announcing the survey results, TechRadar also launched a major redesign and rebranding today with the aim of highlighting its ability to help readers find the right products at the right prices.

Conducted on 13,797 consumers in the UK and the U.S. across four time periods between May 2022 and March 2023, the survey included 2,319 respondents who were TechRadar readers. The poll’s results indicate that people in both countries plan to or already have made changes to their spending habits in order to save money. Of the respondents who were TechRadar readers, 50 percent in both countries reported that they had cut back on streaming subscriptions while 47 and 38 percent in the UK and U.S. respectively said that they were eating out less frequently.

Despite other cutbacks in their lives, only 24 percent of UK readers and 18 percent of U.S. readers said they would delay a planned tech purchase. However, 40 percent of all respondents and 37 percent of TechRadar readers indicated that they would be spending less on electronics in the near future. Not surprisingly, 86 percent of all respondents and 90 percent of TechRadar readers agreed with the statement that “it’s more important than ever to get a good deal.”

https://www.tomshardware.com/news/techradar-survey-shows-consumer-purchase-intent