[Software] Believe it or not, you don't actually want to buy video games

[Dean Ambrose™]

We live in the era of subscriptions, where we pay monthly fees to watch movies, listen to music, read books and, obviously, enjoy video games. In all cases that content is not ours, we simply have access to it, and that is why there are companies that are beginning to think that going to a store to buy the latest PlayStation product is becoming outdated. That we no longer feel like buying video games.

It is evident that a transformation like the one we are experiencing has to have consequences in the way of consuming content and, although the older generations have assumed that ownership is the only form of consumption, other younger users could perceive that paying for Access is better because it does not tie them to anything: today I spend what I want and tomorrow we will see if I want to continue doing so.

Does anyone think we don't want to buy video games?
It has been Philippe Tremblay, Ubisoft's head of the company's subscription service, who has given voice to this trend that is occurring in the market and for which he believes that users, increasingly, are more comfortable not buying video games. That is, they prefer to subscribe and pay a monthly fee to accumulate new features and play them, stopping paying even once they have finished an Assassin's Creed Mirage, an Avatar Frontiers of Pandora or a Prince of Persia The Lost Crown. Or if you prefer, classics for that old PC you have at home.

Specifically, in an interview with Gamesindustry.biz, he states that "consumers have become accustomed to not owning their CD or DVD collection [...] this is a transformation that has taken a little longer to occur [in the games]. As players become more comfortable they do not lose their progress. If you resume the game at a later time, your progress file is still there. It has not been deleted. You don't lose what you've built in the game or your commitment to it. "It's about being comfortable without owning the game."

And he is right. Only the last three new releases from Ubisoft that appeared on the market (AC Mirage, Avatar and Prince of Persia), between October and January, would have cost us around 300 euros to buy with the most complete editions, while the cost of Ubisoft+ in that same period of time barely reaches 75. Aren't the games ours? True, but are you going to go back to them once you've finished them or is it your obsession that they sit on a shelf collecting dust for the next 30 years?

A debate that will make people talk
And be careful, the subscriber is a fan of buying everything... whenever possible. Of having personal collections and accumulating more than what is later used, but we must be aware that the point of view shared by companies like Ubisoft has every indication that they will end up being imposed in the coming years. In the same way that has happened with music, movies or series. Or don't you think that new generations will not be so attached to the proprietary copy and will want to focus more on the content they are capable of consuming?

 

https://hardzone.es/noticias/juegos/no-quieres-comprar-videojuegos-nunca/