[Software] The Spotify HiFi dream is still alive, as platform plans to do something "unique" someday

[Blackfire]

• No one can blame you if you've given up on Spotify HiFi ever becoming a thing. It’s been two years since the initial announcement. However, all hope is not lost as the streaming service recently confirmed that it’s still working on the high-res audio tier.

• This news comes from Spotify co-president Gustav Söderström who sat down for an interview(opens in new tab) on TheVerge’s podcast, Decoder. Confirming HiFi’s existence was pretty much the only straight answer he gave as the rest of the responses were vague at best. According to Söderström, the reason why the tier is taking so long is that the “industry changed and [Spotify] had to adapt”, but doesn’t elaborate any further. He does hint at the cost of HiFi and deals with music labels as being two major factors to the delay, and again, doesn't elaborate any further.

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  Söderström goes on to say Spotify wants to do something “unique” with HiFi and not “unnecessarily commoditize” itself by “[doing] what everyone else does”. When asked about an expected launch date and support for spatial audio, Söderström remained tight-lipped. There will be a “Spotify HiFi lossless-type experience at some point” in the future, however, that’s all the co-president was willing to divulge.

   

  Chasing trends
  Söderström’s comment on needing to adapt to a changing industry is arguably the most telling in that whole exchange because it’s emblematic of the company’s recent moves. Pinning the delay of Spotify HiFi on not wanting to copy other platforms is rather ironic if you think about it. For starters, the streaming service is currently rolling out a redesign for its mobile app taking clear inspiration from TikTok. It now sports a vertical discovery feed as a way to encourage people to check out the latest songs or po[CENSORED]r podcasts. You even have Spotify incorporating tech from OpenAI in its new DJ feature to simulate a real-life radio DJ. While these additions are great and everything, do users really want the TikTok experience and generative AI? From what we’ve seen, not really.

https://www.techradar.com/news/the-spotify-hifi-dream-is-still-alive-as-platform-plans-to-do-something-unique-someday