[Auto] Edsel: the story of an automotive disaster

[Blackfire]

 

• GM’s Alfred P Sloan, and cars for every purse and purpose
  Alfred P Sloan (1875-1966) is a major reason why we car buyers have enjoyed so much choice for so long. He was the architect behind the revival of 1920s General Motors and its mish-mash of money-losing brands accumulated by its co-founder, the fairy-tale charming, corporate shopaholic that was William C. Durant (1861-1947). 

  Sloan arranged brands and models hierarchically to produce “a car for every purse and purpose,” his industrial enabler the canny sharing of bodies across brands, each flaunting a distinctive, add-on décor

https://www.autocar.co.uk/slideshow/edsel-story-automotive-disaster-3