[Software] Snapchat agrees deal with Sony Music to add your favorite artists to a snap

[rlex]

 

Snapchat has agreed a deal with Sony Music Entertainment to include its  artists’ music in the app’s library for creators to use in their video creations. Snap now has tie-ups with three top music labels - Sony Music, Warner Music and Universal Music.

After Snap redesigned its app to a less than positive reception in 2018, users flocked to Instagram and TikTok to share their short content. But Snap has seen something of a renaissance in recent years, with an improved design and a new focus on students and teenagers, which has resulted in Snapchat avoiding irrelevance.

With music now being an option for snaps and only growing, this new deal will allow Snapchat users to unleash their creative potential through huge library of music, and also help artists to get more direct promotional benefit in the app.
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https://www.techradar.com/news/snapchat-deals-with-sony-music-to-add-to-snaps

Edited November 16, 2021 by rlex