[Auto-Moto] AKT launches new campaign and hopes to end the year with 110,000 motorcycles sold

[Akrapovic]

With "AKT has it clear" the company expects to strengthen its position in the market and grow more than 62% by the end of 2021

 

 

As part of its 18th anniversary, AKT launched its "AKT has it clear" campaign with which it hopes to strengthen its positioning and recognition in the Colombian market. “For our public, their motorcycle is not only their means of transportation, it is also a passion, a lifestyle, a dream they fulfilled and something they want to take care of. For this reason we launched an ambitious campaign through which we want to get closer to them ", said Jorge Enrique Herrera, director AKT commercial.

As part of the initiative, the company will carry out activities such as neighborhood shots to train pilots; calls; stations for those who drive in the early morning and will reinforce your line of original spare parts. In addition to reaching out to consumers, AKT hopes that this campaign will help it meet its goals for the end of 2021: 62% brand growth, complete 110,000 units sold and have 17% of the total market. Currently, the company has 940 direct employees and more than 5,000 indirect employees and in addition to its strength in the segment, it has stood out for its leadership in August categories such as motorcycle cars.

 

LINK: https://www.larepublica.co/empresas/akt-lanza-nueva-campana-y-espera-terminar-el-ano-con-110000-motocicletas-vendidas-3237157

Edited October 13, 2021 by Akrapovic;