[News] Economic reactivation: Two chains of cinemas announce their reopening from today

[DeepPurple]

https://rpp.pe/economia/economia/reactivacion-economica-dos-cadenas-de-cines-anuncian-su-reapertura-desde-hoy-noticia-1347038

The companies Multicines Cinestar and Movie Time Cinemas announced that they will reopen their doors today, Monday, July 12, after more than a year of the paralysis of cinemas due to the COVID-19 pandemic.

Both chains of cinemas indicated through their social networks the restart of their commercial activities, complying with the protocols established by the Executive Power since the end of last year.

The protocols imply a capacity of between 30% and 50% of its space, depending on the alert level of the region, and the restriction of the sale of food and beverages.

In Arequipa, Moquegua and Tacna, with very high alert, the capacity is 30%.
In Amazonas, Áncash, Apurímac, Ayacucho, Cajamarca, Callao, Cusco, Huancavelica, Ica, Junín, La Libertad, Lima, Pasco, Puno, San Martín and Tumbes, with high alert, the capacity is 40%.

In Huánuco, Lambayeque, Loreto, Madre de Dios, Piura, and Ucayali, the maximum capacity is 50%.
It is worth mentioning that in the case of CineStar, the company has indicated that the reopening does not apply at its headquarters in Excelsior, Aviación, Benavides, Chorrillos, Pucallpa, Talara, Porteño, Tumbes, and Ilo.

Regarding the sale of tickets, the cinema chains indicated that it will be held both in person and online.

Why aren't the other cinemas open yet?
Until a few weeks ago the National Association of Cinematographic Rooms (Anasaci), made up of chains such as Cinemark, Cineplanet and UVK, indicated that they will not reopen until the Ministry of Health (Minsa) gives them an answer on the approval of food consumption in the cinemas.

As they maintain, approval of the sale of food and beverages within movie theaters is necessary to cover operating costs such as payroll payment.

"Tickets have much higher costs, we have a tax rate of almost 30% and then half of what remains, you have to pay the owners of the film and what remains, which is minimal, we cannot cover the operating costs of the cinema, "explained Diana López, a spokeswoman for the union, to RPP Noticias a few weeks ago.

Anasaci estimates that since March 15, 2020, the sector has accumulated losses amounting to more than US $ 300 million, and that this could lead to the bankruptcy of 30% of theaters in the country.