[Curiosities] Interesting curiosities about Nike

[Mindsphere.]

 

It's no secret that Nike sneakers are gaining worldwide po[CENSORED]rity. Decent quality, wide range of products, ergonomics are just some of the benefits of this brand's shoes. Here are some interesting things that will increase your interest in the products of the legendary brand.

Since 1964, Nike has been working under the name Blue Ribon Sports, then its main occupation was the distribution of the shoes of the Japanese manufacturer Onitsduki Tiger (today - Asics). The well-known Nike Inc., appeared in 1971, when the company began working hard to create its image and strengthen its market position and officially became Nike, Inc. on May 30, 1978.

 About the logo

The famous Nike logo, known as the "Swoosh", was founded in 1971 by a student, Carolyn Davidson, at the request of founder Phil Knight. Being a novice designer and freelancer in Nike, the girl received $ 35 for her work, and the emblem - recognition and global relevance for half a century. However, 12 years later, Knight thanked Davidson for offering him a diamond ring and a stake in the company, which later reached $ 640,000.

About the experience with the waffle maker

In 1972, thanks to a lucky chance, Nike managed to make a unique sole for sneakers, in an ordinary wafe machine. Thanks to a special design created using the heat of the household appliance, the sneaker soles received the best grip with the treadmill. In the same year, the company entered the Canadian market and began to promote its products through cooperation with famous athletes.

Just Do It!

In one of the most recognizable slogans "Just Do It", the company was inspired by the words of the serial killer, Gary Gilmore. It is known that before his death, the last words he said were: "Let's Do It!" - "Let's do this." Nike used the phrase "Just Do It" in the 1988 advertising campaign and then chose it for the company's main slogan, which remains unchanged to this day.

Another origin theory of the slogan is more real. The company's founder simply got angry with his employee, and talking on the phone accidentally dropped the phrase "Just Do It".

The company's largest store is not in the US, but in London. Its area is 4,000 square meters.

Nike has already patented the development of smart sneakers capable of connecting to a smartphone to synchronize data.

The brand is named in honor of the goddess Nicky.

If Phil Knight had insisted on his idea, the brand name would have been "Dimension 6". But he immediately gave up on this idea when the first employee, John Johnson, proposed the name Nike (originally sounding like Nick), in honor of the Greek goddess of victory.

In the history of its existence, Nike has sold approximately 900 million products, including: sneakers, clothing, accessories and other sports equipment.

The 2000 and 2002 commercials received the prestigious Emmy Award.

The most famous designer Nike - Tinker Hatfield is known not only for his participation in the creation of Air Max and Air Huarache sneakers, he also got his hands on the creation of shoes for the characters of some movies:

Shoes for the protagonist of the movie "Batman" - 1989.

The legendary footwear for the 1985 film "Back to the Future".

Despite the fact that the last time Michael Jordan played basketball was in 2003, Nike continues to pay him about $ 60 million annually (according to Forbes data). This makes Jordan's story the most profitable advertising contract between an athlete and a shoe company.

According to research by the Moosylvania advertising agency, Nike is a favorite brand of generation Y, ie people born from 1980 to 1995.

Despite the fact that Nike is one of the symbols of the United States, all production has long been derived in developing countries as part of a business optimization and cost reduction program. Nike has 112 shoe factories in 12 countries. At the same time, almost half falls on Vietnam, and the other half is made in China and Indonesia. Nike sews clothing in 334 factories in 36 countries, while 27% is made in China and 22% in Vietnam.

In terms of sales, 40% of all Nike products are sold in the United States, while China accounts for 17% and in Europe, the Middle East and Africa - a total of 26%. In the rating of the largest companies in the world, Nike ranks 280th in the list of the most expensive brands on the planet - position 14.

In 1989, Nike made an advertisement with the participation of Kambura tribes. The video shows the traditional dances of the tribe in bright clothes, and at the end the young man speaks in his language and the slogan appears on the screen the traditional slogan: "Just Do It".