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[Auto / Moto] Ferrari loses po[CENSORED]rity with internet users


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Contrary to po[CENSORED]r belief, Ferrari is far from being the most po[CENSORED]r brand among Internet users, with po[CENSORED]rity down 35.3%.

In your opinion, which brand is the most sought after on the web by Internet users around the world? There is a good chance that you mention manufacturers such as Porsche , BWM or Ferrari, among others. Logical, when we know the seductive potential of these ultra high-end brands, which many of us dream of. However, you will be surprised to learn that the Maranello firm is ultimately not that po[CENSORED]r on the Internet, at least not as much as it was ten years ago. This information comes to us from the online insurance comparator Compare The Market , which has surveyed the most po[CENSORED]r car brands for the past ten years. For this, the company relied on data from Google Trends, in order to draw up a ranking of the most sought after manufacturers and those whose po[CENSORED]rity has fallen. Ferrari is therefore part of this second category, which is in 38th position out of 30.
The Italian brand therefore shows one of the biggest drops, and is then just ahead of Vauxhall (-45.0%), Citroën (-47.6%) and Fiat (-52.2%), also in large loss of speed for ten years. In addition, many premium and luxury brands are also affected by this drop in their po[CENSORED]rity, such as Bentley (-13.2%), BMW (-14.5%) or Aston Martin (-19.9%) . On the other hand, other manufacturers are doing quite well, like Tesla., whose po[CENSORED]rity has increased by 1,262% since 2010, as the range has grown and the electric car market is increasingly developed today. Elon Musk's firm was then followed to a lesser extent by Kia, which for its part took 71.3% in ten years, as well as by Rolls-Royce, which saw its po[CENSORED]rity increase by 62.0%. A great comeback that we owe without a doubt to the launch of the Cullinan , the large luxury SUV that allows the brand to attract a whole new clientele.

What are the most po[CENSORED]r models?
However, when we look at the ranking of the most po[CENSORED]r models among Internet users, it is quite astonishing not to find any Tesla. The list is indeed dominated by the Mini in its three-door version, whose po[CENSORED]rity has climbed 145% in ten years, then followed by the Mercedes Class A (+ 87.7%) and the Land Rover Range Rover (+83 , 3%). On the other hand, it is once again two Vauxhall / Opel models which come to close the ranking, namely the Astra (- 65.6%) and the Corsa (- 72.0%). Unsurprisingly, the hybrid car segment is currently the most successful segment, while this type of engine is becoming more and more democratic over the years. This is then followed by city dwellers(+ 265%) and electric cars (+ 181%). Logical, while the brands are more and more numerous in this market, while thermal models are for their part always more threatened. Sports cars, for their part, close the rankings, losing 22.7% in po[CENSORED]rity, which nevertheless remains relatively measured. Internet users therefore still appreciate this type of vehicle, and that's good!

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