rlex Posted February 27, 2021 Posted February 27, 2021 While Peugeot unveiled its new logo yesterday, Auto-Moto offers you a retrospective of all the emblems of the brand since its inception. For the 11th time in its history, Peugeot is updating its logo, ten years after the revelation of the previous version. A brand new coat of arms as a symbol of its renewal, while the Sochaux brand wishes to assert loud and clear its new, more upscale positioning, but above all focused on electric mobility. Inaugurated on the future Peugeot 308 , which will be revealed on March 18, this logo, designed by the Peugeot Design Lab remains faithful to the lion, this time representing a head in profile. A design that is reminiscent of the one on the steering wheel of the Peugeot e-Legend concept, in 2018, itself inspired by the one launched in the 1960s, and affixed for the first time on the hood of the Peugeot 404. But do you know the whole history of Peugeot logos? Auto-Moto tells you more and invites you to discover it in our slideshow above! The lion as an emblem First of all, do you know why the Peugeot logo is a lion? Admittedly, it is above all a symbol of power, but it is not for this reason that Emile Peugeot deposited in 1858 a first logo adorned with this animal. In reality, this one was chosen above all because it is represented on the coat of arms of the Franche-Comté region, where the brand was born a few years later. In addition, the manufacturer indicates that this choice was also made to highlight the resistance of the products designed by the latter, and in particular saws " the resistance of teeth like that of lion's teeth, the flexibility of the blade to imitation of the flexibility of the lion's spine, the speed of the cut like that of the leaping lion ". First affixed to various objects such as coffee grinders, cycles and motorcycles, it was in 1905 that the logo dedicated to cars was presented. Alternately represented in full and then only the head, it was not until 1948 that the heraldic lion appeared for the first time on the Peugeot 203 , standing and in profile, as we knew it on the old logo. . At that time, the feline was accompanied by the coat of arms of Franche-Comté , while in 1955, the Peugeot 203 and 403 adopted a brand new logo, instead of the lion's head on the bonnet, for security reasons. It was in 1960, on the Peugeot 404 that an emblem that we now know well appears, this one being very close to the version unveiled yesterday. A few years later, in 1968, it became more refined, leaving its frame behind and adopting more angular lines. Finally, in 1975 reappeared the heraldic lion, which was subsequently declined until 2010, when the matt and shiny bi-aspect version was born, visible on the hood of all the brand's current models.
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