SougarLord Posted February 26, 2021 Posted February 26, 2021 Since 1850, Peugeot has successively used ten logos, always bearing the lion emblem. Today, an eleventh version, even more powerful, qualitative and elegant, is born from the creativity of the Peugeot Design Lab, the Global Brand Design studio of the Peugeot brand. Launched in 2010, the current logo had to evolve to crown the evolution of the brand towards the top of the range. With a complete renewal of its vehicle offering in 10 years, Peugeot modernizes its logo to keep up with its products. At the beginning of the year 2021, with the launch of a range that will inaugurate the new Peugeot 308, with a new website and with the birth of Stellantis, the planets have aligned. Peugeot is a brand of its time. Always at the forefront, live in the present moment, anticipate behavioral changes and open the door to new mobility solutions. Peugeot has lived through all the revolutions: industrial, technological, social, digital and, more recently, environmental - the energy transition and carbon-free mobility have become the main vertex of a sustainable growth strategy. All of this makes up Peugeot's DNA. It is also a strong and instinctive brand, in the image of its emblem: the lion. This makes it a timeless brand, a perfect link between yesterday and tomorrow. Over the past 10 years, enormous work has been carried out across the range to confirm growth towards the top of the range. The result: “International Van of the Year” with the Peugeot e-Expert in 2021 and Partner in 2019, and three “Car Of The Year” in recent years (Peugeot 308, in 2014, Peugeot 3008, in 2017 and Peugeot 208 , in 2020). And above all, an electrified range of both passenger cars and commercial vehicles. This growth towards the top of the range is evident and is now highlighted in a design work on the brand itself. A new logo that expresses what Peugeot did yesterday, what Peugeot does today and what Peugeot will do tomorrow. This new shield, with the effigy of the lion, has always accompanied the brand. It proudly expresses and represents the values of the Peugeot brand. This logo is designed to last. This is the meaning of this coat of arms, a timeless, universal and multicultural form of identity. It is a distinctive sign, a symbol of belonging, of recognition. It is synonymous with prestige, security, longevity, lineage. With him and with its new graphic universe, Peugeot combines history and hypermodernity. With this emblem, the Peugeot brand sets out to conquer new territories, accelerates its international opening, exports French design and savoir-faire, as well as the French way of life. The Peugeot brand opens a new page in its history. A new age. Now she makes a new commitment to her clients: to transform the time they spend with her into quality time. And living the new Peugeot identity is like living two experiences in one: It is experiencing the present. In a world that moves and accelerates, "time" has become a precious commodity. In this contemporary world, Peugeot offers those who wish it the possibility to really take advantage of the present and all that it can bring us. It is enjoying a quality global experience. Vehicles, dealerships, derived products, websites, communication, signage ... All points of contact with the brand are organized and harmonized around a single, coherent and transversal system. The simple, efficient, intuitive, immersive, ultra-visual, dynamic and “business-oriented” website offers a perfectly fluid sales journey. Its functionalities allow you to do everything online that is possible at a point of sale: information, configuration, sale, contracting, financing ... The time spent in connection with Peugeot is a time of pleasure, useful and efficient, highly qualitative. The dealer, for its part, becomes a place where the experience is more human, much more visual and pedagogical. The objective is to focus information on the energy transition, discover new mobility and learn about new technologies. The time physically spent at Peugeot is a time of anticipation of the future and, again in this case, highly qualitative. In this way, the web portal and the dealers complement each other and evolve to turn time with Peugeot into time well spent. Peugeot launches its first brand campaign in 10 years, the lions of our time. With this optimistic and international campaign, Peugeot is targeting its customers and those who are not. The brand conquers a new universal territory: time. Celebrate the "lions of today" of all ages, all cultures and all horizons. These "lions of today" who do not seek so much power or money, but rather appreciate enjoying quality time. With the campaign The lions of our time, Peugeot invites consumers to regain control of their most precious asset: time, to transform it into quality time, a time of richer experiences. As an innovative and high-end generalist brand, Peugeot proposes an experience that offers seconds, minutes, hours that will never be routine, whether online, on board their vehicles or at points of sale. Because living the Peugeot territory is not limited to the concession or the website, the brand launches a new attractive and qualitative lifestyle collection: clothing, leather goods, fashion accessories, electronic accessories, kitchenware, stationery, packaging, miniatures ... the whole universe Peugeot with the colors and rhythm of the new brand identity. The shield opens the way to a brand ecosystem that is not limited only to visual identity. It includes a deeper change. A change in posture; a new state of mind; a new lifestyle. Peugeot's goal is to offer its customers today and tomorrow a brand that meets their demands. The Peugeot brand is timeless. It reinvents itself, over and over again.
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