[Auto]The new Land Rover Defender arrives in Mexico: The reinvention of a legend

[SougarLord]

The launch was led by Raúl Peñafiel, CEO, Erika De Witt, Brand Director, and Jorge Ocampo, Jaguar Land Rover Mexico Customer Service Director.

 

During the launch, the first impressions of Bejamín Najar, a collector of classic vehicles, José Ramón Zavala, an automotive journalist, Manuela Vásquez, an experienced pilot and Esteban Perdome, an adventure enthusiast influencer. As well as reliving moments of great adventures with Baja Rover, a group of adventurers and experienced expedition members who symbolize their desire to travel, take care of the world, take risks and, above all, explore driving the legendary Defender.

 

The new Land Rover Defender is an icon reinvented for the 21st century, it is smart, capable and safe for the whole family, and in a unique category, designed for adventurous hearts and curious minds, for those who know the value of community and are strive to make a difference.

 

                                                

 

The unmistakable silhouette is familiar but reinvented. It looks tough and it's tough, but it's designed with purpose and designed to thrill. With an iconic name, shape and capacity, Defender can be customized to allow owners to make the most of their world.

 

Through seven decades of pioneering innovation, Land Rover has earned a unique place in the hearts of explorers, humanitarian associations and adventurous families around the world. Tested in the harshest environments on earth, the new Defender maintains this heritage.

 

In addition to the unmatched luxury and refinement of the Range Rover family and highly capable and versatile Discovery SUVs, the new Defender completes the Land Rover dynasty. The 110 is just the beginning of this family of the world's most capable and durable 4x4s. It is quickly followed by a compact 90 wheelbase to be announced soon.

 

Driven by passion and respect for the original, the new Defender offers a vast capacity for transformation. Advanced off-road technologies redefine adventure for the 21st century, staying true to the pioneering spirit that has been a hallmark of Land Rover for 7 decades.

 

Raúl Peñafiel, Director of Jaguar Land Rover Mexico, said: “We are very excited to officially present the new Land Rover Defender in Mexico, an undisputed icon reinvented for the 21st century.

 

                

 

Fans of the original Defender will find distinctive exterior features that will trace them back to the roots of the legendary 4x4 and discover the new Defender's technological advancement, connectivity and modern comforts, not forgetting its distinctive durability. "

 

Design loaded with emotions

 

A distinctive silhouette makes the new Defender instantly recognizable. Land Rover designers re-envisioned the well-known Defender trademarks for the 21st century, giving the new 4x4 a determined upright position and roof windows, while retaining the side-hinged rear door and externally mounted spare wheel. that make the original so identifiable.

 

Gerry McGovern, Creative Director at Land Rover, said: “The new Defender is respectful of its past, but it doesn't get carried away with it. This is a new Defender for a new era. Its unique personality is accentuated by its distinctive silhouette and optimal proportions, which make it highly desirable and very capable: A visually appealing 4x4 that carries its design and engineering integrity with an unwavering commitment. "

 

                                 

 

The original Defender's personality has been embraced inside, where structural elements and fixings generally hidden from view have been exposed, with an emphasis on simplicity and practicality. Innovative features include a dash-mounted gearshift lever to accommodate an optional front center flex seat, providing three front seats like early Land Rovers.

 

As a result, the Defender 110 offers five, six or 5 + 2 seating configurations, with cargo space behind the second row seats of up to 1,075 liters and up to 2,380 liters when the second row is folded down. The Defender 90 will be able to accommodate six occupants.

 

Easy-to-use features include practical touches and advanced technology innovations. Durable rubber floors prevent spills on daily adventures and once-in-a-lifetime expeditions, providing a clean interior.

An optional full-length folding fabric roof provides an open-top feel. It also allows passengers in the Defender 110's second row seats to stand up when parked to provide the full safari experience.

 

 

Erika De Witt, Brand Director of Jaguar Land Rover Mexico, said: “The new Defender completes the Land Rover dynasty and establishes a unique category. No other family of utility vehicles can match its combination of capacity, durability, practicality and superior quality. The 110 is just the beginning of this family of the world's most capable and rugged 4x4s and the Defender 90 is coming soon. ”

 

The new D7x (for extreme adventures) architecture specifically designed by Land Rover is based on a lightweight aluminum monocoque construction to create the stiffest body structure Land Rover has ever produced. It's three times stiffer than traditional body-on-chassis designs, provides the perfect foundation for fully independent air or coil suspension, and is compatible with the latest electrified power trains.

 

The new Defender has undergone more than 62,000 engineering approval tests, while the chassis and body architecture have been designed to withstand Land Rover's extreme event testing procedure: repeated and sustained impacts, beyond the normal standard. for SUVs and passenger cars.

 

During development testing, prototype models have covered millions of kilometers in some of the harshest environments on earth, ranging from the 50 degree heat of the desert and the cold below 40 degrees of the Arctic to altitudes of 10,000. feet in the Rocky Mountains in Colorado.

 

Some places where the new Defender was tested were in: The scorching temperatures of Death Valley in the United States, the freezing cold of Arjeplog in the Arctic Circle and the tough Nürburgring in Germany, as well as the plains of Kenya.

 

A first-class expert on and off the road

 

A transformative breadth of capability sets the new Defender apart. Permanent all-wheel drive and an automatic gearbox with a reduction in the center differential and optional active-locking rear differential ensure you have all the hardware you need to excel in the soft sand of the desert, the icy tundra of the Arctic and elsewhere.

 

Terrain Response makes its debut in the new Defender, allowing experienced off-roaders to adjust individual vehicle settings to perfectly match conditions, while inexperienced drivers can allow the system to detect the most suitable vehicle settings for them. the terrain, using the intelligent automatic function.

 

The new body architecture provides 291mm ground clearance and world-class off-road geometry, providing the Defender 110's approach, break-off and departure angles at: 38, 28 and 40 degrees (off-road height) respectively. Its maximum fording depth of 900mm is backed by a new fording program in the Terrain Response 2 system, ensuring drivers can wade in deep water with confidence.

 

 

On land, Land Rover's advanced ClearSight Ground View technology helps drivers take full advantage of Defender's ability to conquer by displaying the area usually hidden by the hood, directly in front of the front wheels, on the center touchscreen.

 

As a result, the new Defender redefines breadth of capabilities, elevating the vehicle for both ruggedness and comfort on the road. You can navigate busy city streets as easily as climbing mountains, crossing deserts, and withstanding freezing temperatures. Its carefully polished handling offers a rewarding ride and first-class long-distance comfort on all terrains.

 

Power and efficiency ª

 

A selection of cleaner gasoline engines ensures the new Defender has the power, control and efficiency for any environment.

 

At launch, the Land Rover Defender features a powerful inline six-cylinder P400 gasoline engine, with efficient mild-hybrid electric vehicle technology, 400 horsepower and 406 pound-feet of torque. It engages an 8-speed automatic transmission.

 

Innovative engineering solutions support efficient driving, including a flat bottom that optimizes aerodynamic performance (as low as 0.38Cd) and protects the underside of the vehicle.

 

21st century technology b

 

The new Defender is as technologically advanced as it is durable. Introduces Land Rover's new Pivi Pro infotainment system. The next-generation touchscreen is intuitive and easy to use, requiring few inputs to perform frequently used tasks, while its always-on design ensures near-instant responses.

 

Additionally, the new Defender takes software over the air (SOTA) technology to a new level, with 14 individual modules capable of receiving remote updates. By downloading data while customers sleep at home or in remote locations, the new Defender will get better with age: As electronic updates cascade to the vehicle immediately, without delay and without the need to visit a Land Rover dealer.

Customized for your world

 

The new Defender is available in a 110 body design with a choice of five, six or 5 + 2 seats. The model range comprises Defender, First Edition and the top-of-the-line Defender X, as well as standard, S, SE and HSE specification packages. Customers will be able to personalize their vehicle in more ways than any previous Land Rover with four accessory packages. The Explorer, Adventure, Country and Urban bundles give Defender a distinct character with a specially selected range of upgrades. The exclusive First Edition model features a unique specification and will be available during the first year of production.

 

Customers will also be able to opt for a new satin protective film to make the exterior paint even more durable. The vinyl helps protect against everything from parking scuffs to scuffs and will be available as a factory option in Indus Silver, Gondwana Stone and Pangea Green colors, providing a unique contemporary finish as it protects the new Defender's paintwork.

 

In addition to the accessory packages, the new Defender is available with the widest variety of individual accessories ever assembled for a new Land Rover, with everything from a remote control electric winch, roof tent and waterproof inflatable awnings to bar systems. more conventional tow bars and roof bars.

 

Part of the novelties that include this 4x4 is the possibility of customizing it for the world of each client, it is the Land Rover with more accessories, with 170 individual items available, along with four accessory packages (Expedition, Adventure, Country and Urban) that give the new Defender a unique personality.

 

Customers can opt for the Defender's innovative range of exterior accessories, including water sports racks, roof rails to take full advantage of the impressive 168 kg maximum dynamic load, an exterior side mount luggage rack and a ladder with a drop-down roof, made for every taste and lifestyle ”.

 

Above and Beyond Collection

 

The potential for customizing Defender extends beyond the vehicle itself, as customers can also shop at the new Above and Beyond Collection, a 24-piece collection designed and developed in collaboration with Musto.

 

The range of high-performance outdoor apparel, technical gear and accessories offers the same strength as the famous all-rounder and features everything from a hybrid jacket, which effortlessly transforms into a Quickburst zipper technology vest, to a belt with a tensile strength of 6,000 kg.

 

Also available is a selection of Lifestyle Packs that mirror those available for the new Defender, bundling together a specially chosen kit to suit country life, city life, outdoor adventure and exploration, respectively.

 

Jorge Ocampo, Director of Customer Service for Jaguar Land Rover Mexico, said: “We know that our customers are special and they want their experience to be unique; That is why thanks to Land Rover Care, you will not have to worry about the cost of maintenance during the first 5 years of the vehicle's life, with the security of having your Defender with original parts and parts at any of the authorized dealers in the Land network. Rover in Mexico ”.

 

The new Land Rover Defender is on sale in Mexico as of August 20, 2020, at all Jaguar Land Rover dealerships nationwide.

 

Public prices and versions available in Mexico:

 

Defender 110 Transmission Fuel HP Public Price

Standard Automatic 8-speed. Gasoline / MHEV 400 $ 1,282,450
S Automatic 8-speed. Gasoline / MHEV 400 $ 1,371,190
SE Automatic 8-speed. Gasoline / MHEV 400 $ 1,473,610
HSE Automatic 8-speed. Gasoline / MHEV 400 $ 1,613,460
First Edition Automatic 8-speed. Gasoline / MHEV 400 $ 1,602,840
X Automatic 8-speed. Gasoline / MHEV 400 $ 1,932,367

Edited August 23, 2020 by SougarLord
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