[Software] Zoom set to make major change to its most po[CENSORED]r products

[shVury]

 

Zoom has announced a major change in how customers are able to purchase and set up its software offerings in what could signify a sea-change for users around the world.

The hugely po[CENSORED]r video conferencing firm has said it will no longer carry out direct sales of its products to users in some markets, and instead switch to a partner-only model.

 

The move is thought to only affect the company's home nation of China for now, but could have big ramifications for the thousands of businesses across the world who have come to rely on Zoom throughout the global lockdown.

 

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Zoom sales

“Dear Customers, thank you for choosing our services. We wish to inform you that we will be selling services in Mainland China only through our partners. If you have a need for online video conferencing, you may reach out to our partners,” Zoom said in a post on its Chinese website.

 

The changes will come into force on August 23, and will affect both new and upgraded products across mainland China. Zoom had halted online subscriptions to customers several months ago, with the company looking to streamline its business model.

 

“In the past, our go-to-market model in China has included direct sales, online subscription, and sales through partners," a letter seen by CNBC said. “We are now shifting to a partner-only model with Zoom technology embedded in partner offerings, which will provide you better local support.”

 

“Users in Mainland China may continue to join Zoom meetings as participants,” a Zoom spokesperson added. 

 

The changes will come into force on August 23, and will affect both new and upgraded products across mainland China. Zoom had halted online subscriptions to customers several months ago, with the company looking to streamline its business model.

 

“In the past, our go-to-market model in China has included direct sales, online subscription, and sales through partners," a letter seen by CNBC said. “We are now shifting to a partner-only model with Zoom technology embedded in partner offerings, which will provide you better local support.”

 

“Users in Mainland China may continue to join Zoom meetings as participants,” a Zoom spokesperson added.