[AUTO] Mazda, double nomination for the Oscars of the automotive industry

[YaKuZa--BoSs]

The Mazda3 and Mazda CX-30 are fighting for the WCOTY Car of the Year award, and the Mazda3 is also competing in the Best Design category.

 

 

 

The Oscars for cinema or the Grammys for the world of music. Each sector has its great annual event, those awards that recognize the best that has happened in that area during the year. In the case of the automotive world, that quote has a name: World Car Of The Year (WCOTY). And this edition can be a historic appointment for Mazda, which competes with two models in the premier category and also in the best-designed category.

For the first time, two of the three finalists for best car of the year are from the same brand: Mazda3 and Mazda CX-30. Their technical characteristics, the latest technology at the service of driving, their versatility and the essence of the Jinba Ittai philosophy make them worthy worthy of being at the top of the automotive world. It is precisely that philosophy, thought of the driver and the perfect union between it and the car, that makes him worthy of this nomination.

 

RECOGNITION OF THE KODO DESIGN

 

 

In addition, the Mazda3 also aspires to win the award for best design category. And it is not surprising that the model struggles for that recognition, since the Kodo design is part of the soul of this car. A form of artisan work, where the spirit of Japanese manufacturing is very present.

From the prototype's own molding, which is made of clay, to the final finish, with those unique touches in the paint and the precise refinement of its forms, make it a firm candidate for the best design award. An award that would be a recognition of a way of seeing the design that Mazda has been betting on in its latest models. A design that for the company is understood as one more example of art.

If the Mazda3, which competes in the category of best car of the year and best design, wins both awards, it would repeat the feat of one of its older brothers. The Mazda MX-5 became the deserved winner in both categories in the 2016 edition. A feat that the Mazda3 model could repeat this year.

The winner as car of the year will be announced on April 8 via streaming from Toronto. It was planned to be announced at the 2020 New York International Auto Show, along with the winners of the other four categories, including World Urban Car and World Performance Car., But finally the fair has been postponed and the announcement of the awards will be made in the scheduled date through a virtual event. There will be 86 journalists specialized in the world of motoring, of 25 different nationalities, who will form the jury in charge of giving the ruling at this annual event in which Mazda is presented with two of its latest models.

 

TWO UNIQUE CARS

 

 

Throughout its history, Mazda has sought the emotional connection between car and driver, where the vehicle is not a simple machine that serves to move, but provides something else. Following the Jinba Ittai philosophy, the company has sought the fusion between the driver and the car so that each movement is natural. Therefore, the human being has become the backbone of each of the designs.

The Mazda3, which competes in both categories and of which more than six million cars have already been sold, has become one of the benchmarks of the company's new generation of vehicles, as it has incorporated the latest advances in engineering and manufacturing, always oriented to that fusion. The evolution of the Kodo design language that the new Mazda3 has adopted sinks its roots into the essence of Japanese aesthetics and frees itself from everything superfluous. The car exudes serenity, comfort and luxury both in its exterior and interior design. On a technical level, it is the first production model to have a Skyactiv-X gasoline engine, a revolutionary system that seeks to achieve environmental sustainability without giving up outstanding driving.

For its part, the Mazda CX-30, a compact SUV designed for young families, also maintains that philosophy of artisan design focused on minimalism. Inside the dashboard and all the elements are strategically placed so that the driver has everything at hand and feels comfortable driving. The latest technology is also put at the service of the driver thanks to connectivity and alert systems and sensors that facilitate the journey. Like its brother, it has a Skyactiv-X engine, which allows significant fuel savings and considerably reduces CO2 emissions.

Edited May 22, 2020 by YaKuZa--BoSs
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