Mattel Revs Up Hot Wheels for New Digital Racing Game

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Mattel races into digital gaming following self-published mobile game debut. License Global | Aug 22, 2019 Mattel has announced the launch of “Hot Wheels Infinite Loop,” a new digital racing game that brings the Hot Wheels catalog to mobile devices. As the first-ever Mattel-published, free-to-play game for the Hot Wheels franchise, the game brings Hot Wheels vehicles into the video game world for a racing and car-collecting title. Players will compete in real time against other racers from around the world to collect the most legendary Hot Wheels cars, including the Bone Shaker, Twin Mill and Roger Dodger. “Hot Wheels is the No. 1-selling toy in the world, and now we are giving fans an entirely new, free-to-play digital gaming experience,” says Janet Hsu, chief franchise officer, Mattel. “‘Hot Wheels Infinite Loop’ is another example of Mattel’s commitment to bring to life our globally-recognized franchises in new ways as part of our transformation into an IP-driven, high-performing toy company.” “Hot Wheels Infinite Loop” is available as a free download on the App Store for iOS devices and coming to the Google Play Store soon. The title follows another gaming deal for Hot Wheels in the form of a recent Nintendo partnership for “Mario Kart” diecast models.