Aston Martin joins Bowmore to make the most exclusive Whiskey

[Jultxxxyes]

 

The polarization that the automobile sector is experiencing affects a large part of its areas of action. Those that, in other times, were generalist firms, are forced to reposition themselves in the market. Some decide to reinvent themselves as low cost and others, however, aspire to more, to be premium. Something similar occurs in the superflow segment, although the gap is much smaller. In addition, between model and model, the status must be maintained.

One of the firms that best marketing campaigns are doing is Aston Martin. The English house has just presented its latest development, the all-way DBX. However, he does not want the most select public to be dismissed and for that reason, he has decided to go one step further. For this, he has presented his last association, of course, with an English manufacturer of alcurnia. The issue is that it is not related to the engine, but to spirits.

Aston Martin is no longer worth designing motorcycles

 

Yes, your partner is the oldest distillery in Scotland (United Kingdom). His name is Bowmore Islay Single Malt Scotch and was founded in 1779. The purpose of this union is none other than to create an exclusive series of outstanding products and experiences for the clients of both firms. According to their supporters, they will show an appreciation shared by the most beautiful creations and extraordinary moments, revealing the values of both brands.

To implement this goal, Bowmore will create exclusive bottlenecks. Through them, they will reflect the brand's commitment to heritage, but also to cutting-edge design and manufacturing techniques. With these exclusive packages, they seek to attract fans of both brands, as well as increase their customer base. Therefore, they look for lovers of beautifully crafted products and exceptional whiskeys.

Andy Palmer, CEO of Aston Martin Lagonda has stated that…

“This limited edition bottling series will be very special collector items for the whiskey connoisseur and Aston Martin enthusiast. As brands we have a lot in common. We both focus on pleasing our customers with exquisitely designed and beautifully crafted products, often producing limited edition specials that celebrate our heritage. Bowmore is a great British brand and, like Aston Martin, its employees are passionate about their work. I can't wait to taste the fruits of this collaboration between an innovative design and an elaborate product ”

Finally, both Aston Martin and Bowmore agree not to encourage alcohol and driving. To do this, they will be very careful in getting their advertising to the selected customers.