Crossovers have no future

[[MC]Ronin[MC]]

Crossovers have no future

Experts believe the current trend in the industry is a wrong trend.

Some of the top executives in the automotive industry believe that the reign of crossovers and SUVs is about to end. The reason for this lies in the fact that young customers will abandon tall and heavy models in favor of sedans to distinguish themselves from their parents. But not only.

"The sedan is the middle ground of the future," says Alfonso Albaisa, Nissan's senior vice president of design. He told Automotive News Europe: "He (the sedan) is the tattoo of the future."

During the Tokyo showroom, Ivan Espinoza, Nissan's vice president of global product strategy, told ANE that the company was seeing data showing that young people were "bored" by the SUV. This makes them more open to the idea of owning a sedan.

Because the industry is not in the position to invent a new type of bodywork, people will "jump back to something that has never been bad," Albaisa commented.

Volvo boss Hakan Samuelson also believes in the future of the sedan. He believes this type of bodywork will benefit from increasing pressure to drastically reduce emissions.

"People interested in longer mileage cannot ignore the fact that smaller, more aerodynamic cars are better for this purpose. So I would not be surprised if these market forces lead to the return of smaller sedans, especially if you do not need the size of an SUV. ”

Volvo's belief in sedans is one of the reasons for the debut of the S60, which is the first model to be made in the United States. The Swedish company plans to export half of the models it produces to Charston. Some of them will likely end up in markets for which Espinoza says sedans will continue to be a "symbol of success". Such are China, Russia and South America.

At the same time, the US car market, dominated by the 4-door sedan, has been declining for the sixth consecutive year.

The revival of sedans would be a big relief for the European market, where sales of midsize mass-market models fell by 25% between 2015 and 2018, and demand for luxury midsize models decreased by 18% over the same period.

Companies believe. Therefore, Citroen will soon launch three sedans.