The RAV4 sparked strong interest during the 2019 Auto Show, Toyota reports

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The RAV4 sparked strong interest during the 2019 Auto Show, Toyota reports

To date, Toyota is a leader in the electrification industry in the automotive industry

Sofia Motor Show is the most prestigious car forum in Bulgaria, during which visitors can get acquainted with current trends, the latest model generations, test hundreds of models and receive attractive offers for the purchase of a new car. At this year's 24th edition, Toyota took part with five premiere models - the latest generation of the three-family Corolla family, the 5th generation RAV4, and a new member in the range - the Camry business sedan. "This year, during the show, we reported a lot of interest with the latest generation of RAV4, most visitors purposefully wanted to know more about the improvements of the new generation, and we take into account the most test drives with it. We are happy to see such interest, and the new generation is winning people's sympathy worldwide. In addition, a real sensation made the new Camry. The visitors' impressions are very positive, we have gained new clients for us. The Camry offers more space, more comfort and a completely different experience in terms of interior and road behavior. Our customers here have said that they are pleasantly surprised by the qualities of the model, "said observations Ventsislav Gashev, Sales Director of the official dealer and distributor of Toyota Balkans.

The Sofia Exhibition is known for its traditional attractive sales offers, and this year Toyota has shown its desire to offer more solutions to its customers. The brand-new promotional offer, valid during the show, which includes models with the latest Toyota technologies, exclusive 1.52% interest in the entire Toyota range of cars, and preferential auto insurance rates, and special conditions for purchasing genuine Toyota accessories will continue to be valid throughout October at all authorized Toyota dealers in the country.

"Our desire to be closer to our customers, to anticipate their needs and desires, to be a part of the solutions in their fast-paced daily life, motivates us to seek complex offers for our market. Cars have long been no means of moving from one point to another, they are an emotional, technological and innovative product, but they are also a means to improve our quality of life. That's why we believe that with our special offer combination, we enable consumers to make their final decision on which model to stop by saving them time, but we also add value to their daily lives, "said Michaela Radkova, Marketing Director at Toyota Balkans.

At the booth could be seen the only issue for Bulgaria of the legendary Prius model in a plug-in version, which gathered fans of hybrid drive and fans of the history of hybrid technology. 22 years ago, it was with the Prius that Toyota massaged hybrids and enabled consumers to move around with more eco-friendly mobility solutions.

To date, Toyota is a leader in the electrification industry in the automotive industry - with the widest electrified range in almost all classes. The company is among the first to abandon diesel engines, offering gasoline variants on almost all of its new and established models.