Akrapovic Posted June 8, 2019 Posted June 8, 2019 The outdoor exhibition features one of the sculptural works of the artist Juan Garaizabal, in collaboration with the Álvaro Alcázar gallery Coinciding with the opening of the Art Fair of Madrid (ARCO), the luxury association of the capital that includes high-end firms in the area of Calle de Ortega y Gasset under the name Madrid Luxury District has organized an exhibition outdoor. It was about taking ARCO to the street to attract citizens to walk through this neighborhood and promote quality tourism. An initiative linked to art. The report 'Spanish excellence: Today & Tomorrow' placed Spain in an acceptable place in this sector with an expenditure of more than nine billion euros in 2018. This study is completed with the confirmation that the luxury businesses of fashion brands , accessories, jewelry and watchmaking accessories increased their sales by 12% last year. These data have served so that the playful activities that arise from the association, support the mayor Manuela Carmena. In this famous Madrid street there are international firms such as Dior, Chanel, Bulgari, Nicholas, Cartier, Villamagna Hotel, Dinh Van, Entredós antiques, NICOL'S and Audemars Piguet, among other names directly related to great luxury. According to the lawyer Cuca Perez Castellanos, president of the association, said that this idea was born "to energize this area." "It is the first time that there is a collaboration of a private project, related to luxury, and the City. From the first moment we presented the idea to Manuela Carmena, she found it very interesting and she gave us her support. He put us in contact with Concha García Villegas, general director of Commerce and Innovation, who has facilitated us to carry out our proposals. Madrid Luxury District is a non-profit organization. Finally, luxury has a common action in our city. And this is what Carmena understood, "explains the president of the association. The outdoor exhibition features one of the sculptural works of the artist Juan Garaizabal, in collaboration with the Álvaro Alcázar gallery, and a tour of lithographs that accompany the work and invite citizens to discover the stores associated with Madrid Luxury District and its showcases. The interactive sculpture 'Because there is no planet B' (Garaizabal, 2019) reflects on the responsibility of completing the life cycle of plastics, preventing them from destroying our planet. It inspires citizens to act. The author explains that he has been inspired by "an action as simple, but as essential as throwing garbage, on which the piece rests, within the appropriate deposits".
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