Martina Jáudenes, the goddaughter of King Felipe VI who triumphs in cosmetics

[Akrapovic]

Her name is Martina Jáudenes and she has created a brand of natural cosmetics that is giving a lot to talk about and that triumphs increasingly on Instagram and among celebrities. Daughter of Eugenio Jáudenes, intimate friend of King Felipe of his regattas of youth in the Balearic waters, Martina has always been closely linked to the Bourbons since childhood. The relationship has been such between both families (his is one of the most recognized in Palma) that even, at the time of his birth, was sponsored by the then Prince of Asturias as a sign of the friendship that united him to his father.

Although almost 30 years have passed since then, their relationship has never ceased to be great. Without going any further, a year ago, Felipe was one of the most illustrious guests at his wedding held in the Balearic capital. An event that brought together the cream of Madrid in the Majorcan parish of San Nicolás first and then in the impressive fortress of the castle of Carlos, located a few kilometers from Marivent. Of course, Marta Gayá did not miss the link either. As we said, everything remains in the family.

His name, Mumdose, is inspired exactly in what it seems, 'the dose of mother', or what is the same, all those mother's advice that comes so well not to commit atrocities on our skin. An adorable name that completes its addictive image with a pink packaging with flowers of the most instagrameable. We want everything now and that today is one month in the market.

"It is made from the formulas, secrets and advice that my mother, always looking for the best for her daughter, has been sharing with me over the years," explains Martina Jáudenes, founder of the brand.

And, once again, the slow philosophy reigns: from food to beauty, quality begins to surpass quantity in practically any consumer area, and in the beauty plane, brands such as Freshly Cosmetics and their daughter Identy Beauty they have become authentic sales phenomena with waiting lists of more than 10,000 people.

Its line of products is only composed of three beauty jewels, all of them complementary to each other: the water of thé (a balancing tonic), its all-day cream (moisturizing cream) and the clay mousse (a bar of soap to the old fashioned).

With prices ranging from 19 to 63 euros, its essence comes from the family tradition. And it is that when the majority bet to make their own brand image, Martina Jáudenes, despite having nothing to envy in style and personality to other influencers, has devoted all its potential to perpetuate a passion initiated by his mother.