IDC: SAP, the leader in Cloud Solutions vendors based on Artificial Intelligence

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SAP has been named the primary player on the market for Artificial Intelligence (AI) cloud solutions in IDC MarketScape - "Worldwide Artificial Intelligence in Enterprise Marketing Clouds 2017 Vendor Assessment.

According to IDC MarketScape, SAP Hybris Marketing Cloud offers customers the ability to use Art Intelligence (AI) and Machine Learning (ML) in multiple business scenarios. The report specifies the following benefits of using the SAP Hybris Marketing Cloud: integrated platform with a unique architecture, ensuring data confidentiality and support for GDPR regulations; the ability to run B2B and B2C marketing campaigns in a single platform; a number of modules such as marketing planning, budget management, and customer loyalty functionality. Additionally, the SAP solution provides analytical functionality and support for marketing specialists in the integrated management of all areas of interest.

"The use of Artificial Intelligence and Machine Learning in digital marketing and customer management is becoming crucial, especially in areas where the impact of real-time decisions can greatly influence the conversion rate, sales value and customer experience. SAP customers can benefit from a technological advantage, with SAP Hybris Marketing Cloud being offered at no additional cost, "said Gerry Murray, Director of IDC Marketing and Sales Technology Research.

today, companies need modern marketing solutions that can quickly respond to changes in consumer behavior. Marcus Ruebsam, Senior VP and Global Head SAP Hybris believes that such marketing solutions should include new capabilities such as Artificial Intelligence (AI) recommendation engines, award analysis, affinity for interest, and social sentiment analysis. SAP Hybris Marketing Cloud successfully optimizes these attributes in a single platform, a major benefit for brands that aim to loyalty to consumers by delivering more than just expected buying experience.

The IDC MarketScape "Worldwide Artificial Intelligence in Enterprise Marketing Clouds" report can be downloaded from HERE.

About IDC MarketScape

The vendor analysis model developed by IDC MarketScape is designed to provide an overview of the competitive capabilities of technology and IT vendors in a particular market. Research methodology uses a rigorous assessment method, based on qualitative and quantitative criteria, which results in a single graphical illustration of the position of each supplier. IDC MarketScape provides a transparent framework that compares the products and services offered, the capabilities and strategies and current and future factors for the success of the IT and telecoms service providers market. The framework offers technology buyers a 360 degree rating of strengths and weaknesses of current and potential suppliers.

About SAP

SAP, the market leader in business software solutions, is at the heart of the technological and business revolution. the company now has over 365,000 customers, over 180 countries, supporting them in successfully managing all the disruptive factors brought by the digital economy. SAP offers companies the expertise they need to develop a digital strategy and an end-to-end platform that covers all business processes in 25 industries.

SAP helps simplify business processes by enabling companies to use real-time data to anticipate customer trends.

About SAP Romania

SAP Romania, the local subsidiary of SAP SE, started its activity in 2002, being among the top top IT vendors. over the past 15 years, the company has significantly contributed to the development of local business environment and the digital transformation of organizations. Today, around 600 companies in Romania use SAP solutions in industries such as utilities, transport, banking, insurance, retail or production. Also, 95% of the top 300 companies locally are SAP customers.

in 2011 SAP started an investment project in Romania by opening the largest consulting center for SAP technologies in Europe, serving customers in Europe, the Middle East and Africa with the help of 500 employees. .