Jump to content

Apple exec explains why "cumbersome" SD card slot removed from new MacBooks but 3.5mm jack remains


Recommended Posts

Posted

2016-11-03-image-5.jpg

Just why does Apple love removing long-used ports from its products? It seems the outcry that followed the disappearance of the headphone jack from the iPhone 7 had no effect on the Cupertino company; it dropped most of the standard ports from the new MacBook Pro, including the SD card slot, yet kept the laptop's 3.5mm jack.

Speaking during an interview with The Independent, Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, explained the thinking behind axing the SD slot. He called the decision a “bold move” - similar to how removing the latest iPhone’s headphone jack took “courage.”

It seems the two main reasons behind the slot’s removal were because it is “cumbersome” and there are an increasing number of cameras that use wireless transfer technology.

Quote

Because of a couple of things. One, it’s a bit of a cumbersome slot. You’ve got this thing sticking halfway out. Then there are very fine and fast USB card readers, and then you can use CompactFlash as well as SD. So we could never really resolve this – we picked SD because more consumer cameras have SD but you can only pick one. So, that was a bit of a trade-off. And then more and more cameras are starting to build wireless transfer into the camera. That’s proving very useful. So we think there’s a path forward where you can use a physical adapter if you want, or do wireless transfer.

While Schiller has a point about more cameras using wireless, there are still plenty of models, even expensive DSLRs, that don’t have the feature. And was the SD card reallysuch a pain when sticking slightly out of the MacBook's slot? Surely using a full USB-C SD adapter, as he suggests, would be a lot more cumbersome.

When asked why the 3.5mm jack was removed from the iPhone 7 but remains on the MacBook Pro, Schiller said that the jack is used for more than just headphones on the laptop. Apple kept it because “these are pro machines,” and many users “have setups with studio monitors, amps, and other pro audio gear that do not have wireless solutions and need the 3.5mm jack.” Suggesting that if people used the MacBook Pro's jack for just headphones, then it would have likely been dropped. But it could still be removed in future models, if a Apple survey from September is anything to go by.

2016-11-03-image-6.jpg

The removal of so many standard ports, and the fact that not everyone is impressed by the new Touch Bar, has led to a fair amount of criticism being directed at the new MacBooks – something that has surprised Schiller. He did add, though, that he’s never “seen a great new Apple product that didn’t have its share of early criticism and debate — and that’s cool.”

Despite the negative reception from some quarters, Apple’s online store is apparently taking more orders for the new MacBooks than “any pro notebook before.”

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.