[Mobile Games] Love And Deepspace’s Creator Discusses The Mobile Game’s Success

[FRIDAY THE 13]

 

There aren’t many video games that let you hone your combat skills while perfecting your flirting techniques at the same time. Well, that’s the crux of Love and Deepspace, a romantic visual novel developed by a Chinese studio called InFold Games which is predominantly made up of female designers. Released on iOS and Android devices in January 2024, the game is plot and character focused as the player builds relationships with various male love interests (all of whom have fancy names like Sylus and Xavier) by making narrative decisions and completing mini games. There’s also a bunch of strange cosmic beings to fight off too. It’s now amassed 70 million players globally and while it’s free to play, it’s accumulated over $650 million in revenue from in-app purchases, according to a report from June this year. At Gamescom 2025, it even pipped the likes of Genshin Impact and Zenless Zone Zero to the best mobile game award.Despite all the success, Love and Deepspace’s creator (who wishes to remain anonymous) has never spoken with a journalist from a Western country before. She travelled to Cologne for Gamescom in August for the first time where I met with her to discuss (via a translator) the game’s huge success. What do you think is behind Love and Deepspace’s success? First of all, the core nature of a romance game is that it must be a good experience and have good storytelling techniques. That’s what we’ve been focusing on to deliver the best experience for our gamers. For example, we’ve used technological techniques such as 3D capture to make the game more interactive and immersive. This really gave our players a wow factor.

To develop any character or love interest in our game, it takes us two years to design them and to make them appear lifelike. We aim to make the design high quality and have a cinematic feel - I think that’s why our gamers love it. The video games market is more competitive than it’s ever been. Did you expect to find success like this when the game was first launched? When we first designed the game, we wanted it to be well received, of course, but it’s actually exceeded our expectations. Our original objective was to make a 3D game that has never been seen before and was unprecedented on the market. We’re really happy to see that [it’s become so po[CENSORED]r] after we dedicated so much time and effort into making it.

https://www.forbes.com/sites/joshualamb/2025/09/03/exclusive-love-and-deepspaces-creator-discusses-the-mobile-games-success/