[Lifestyle] Matcha Party: A celebration of lifestyle and self-expression

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Jakarta, IO – Janji Jiwa, the local coffee brand known for its collaborative spirit and strong ties with lifestyle communities, continues its Free Your Good Vibes campaign with a lively “Good Vibes Clash” Matcha Party. The event served as an open space for everyone to express themselves in new ways, whether through interactions, creativity, or simply enjoying matcha together. Teaming up with Sastra Silalahi and Kiki Ucup, better known as Ucupop, the Good Vibes Clash brought together different communities, to celebrate self-expression and embrace diverse lifestyles.Sastra, famous for his witty Bang Cogan character, one that teases South Jakarta’s youth culture, is known for having built a large, loyal following with his humor. Meanwhile, Kiki Ucup, founder of Pesta Pora Festival and the creative mind behind Ucupop, is a famous figure in the local entertainment scene, celebrated for supporting music communities and promoting inclusivity. Their presence at Good Vibes Clash added fun and a sense of unity, energy, and cross-community connection that resonate deeply with Janji Jiwa as the House of Good Vibes. Janji Jiwa also introduced Premium Matcha Vibes, sourced from Uji, Kyoto, home to the world’s finest matcha. The series comes in four bold and umami-rich varieties: Premium Matcha Latte, Dirty Matcha Latte, Salted Brown Matcha, and Honey Oat Matcha, presenting a different and unique experience for all moods and moments.“Free Your Good Vibes is about our spirit of creating inclusive spaces, where everyone can freely express themselves and enjoy the moment in their own way. Good Vibes Clash reflects a positive spirit through collaboration with lifestyle communities,” said Grace Surya, Marketing Director of Jiwa Group. She added, “With Premium Matcha Vibes, Janji Jiwa aims to bring a high-quality matcha experience, where each variant offers a refreshing sensation for different activities and occasions.”

https://observerid.com/matcha-party-a-celebration-of-lifestyle-and-self-expression/