[Software Application] All about Canva

[Horror_Professional]

                                                                                                                                   

                                                                                         

Canva is an Australian multinational software company that provides a graphic design platform that provides tools for creating social media graphics, presentations, postcards, promotional merchandise and websites.[6][7][8] Launched in Australia in 2013, the service offers design tools for individuals and companies.[9][10] Its offerings include templates for presentations, posters, and social media content, as well as functionalities for photo and video editing.

The platform uses a drag-and-drop interface intended to simplify the design process. Canva operates on a freemium model and has expanded its services over the years to include a print product platform and a video editing tool.

                                                                                             

Canva was founded in Perth, Australia, by Melanie Perkins, Cliff Obrecht and Cameron Adams on 1 January 2013. One of the companies' early investors included Susan Wu, an American entrepreneur.[11] In its first year, Canva had more than 750,000 users.[12] In April 2014, Guy Kawasaki joined the company as its chief evangelist.[13] In 2015, Canva for Work was launched, focusing on marketing materials.[14]

During the 2016–17 financial year, Canva's revenue increased from A$6.8 million to A$23.5 million, with a loss of A$3.3 million. In 2017, the company reached profitability and had 294,000 paying customers.[15]

In January 2018, Perkins announced that the company had raised A$40 million from Sequoia Capital, Blackbird Ventures, and Felicis Ventures, and the company was valued at A$1 billion.[16][17][15] Australian superannuation funds Hostplus and Aware Super are known to be investors.[18]

In May 2019, the company raised another round of funding of A$70 million from General Catalyst and Bond and its existing investors Blackbird Ventures and Felicis Ventures, valuing Canva at A$2.5 billion.[19] In October of that year, Canva announced that it had raised an additional A$85 million at a valuation of A$3.2 billion and launched an enterprise product.[20]

In December 2019, Canva announced Canva for Education, a free product for schools and other educational institutions intended to facilitate collaboration between students and teachers.[21]

2021–2024
In June 2020, Canva announced a partnership with FedEx Office[22] and with Office Depot the following month.[23] As of June 2020, Canva's valuation had risen to A$6 billion, rising to A$40 billion by September 2021.[24][25] In September 2021, Canva raised US$200 million, with its value peaking that year at US$40 billion.[26][27] By September 2022, the valuation of the company had leveled at US$26 billion.[28] While its value had fallen significantly, perhaps as much as 35% from its 2021 high to mid 2022, it was still known as a "darling" of the Australian tech sector, along with Atlassian.[18][29] In March 2022, Canva had over 75 million monthly active users.[30]

Co-founders Perkins and Obrecht have already disclosed their plan to give away much of their fortune to numerous philanthropic causes.[31] In 2023, the pair were named in the Australian Financial Review's AFR Rich List as among the 10 most wealthy people in Australia.[32]

On December 7, 2022, Canva launched Magic Write, which is the platform’s AI-powered copywriting assistant.[33] On March 22, 2023, Canva announced its new Assistant tool, which makes recommendations on graphics and styles that match the user's existing design.[34] On January 11, 2024, Canva launched its own GPT in OpenAI's GPT Store.[35]

In March 2024, Canva finalised a share sale at a flat valuation of US$26 billion (A$39.4 billion) for the company, with buyers wanting US$2.4 billion (A$3.6 billion) in shares but purchasing about US$1.6 billion (A$2.4 billion) in that tranche.[36]

The company has announced it intends to compete with Google and Microsoft in the office software category with website and whiteboard products.[28]

In May 2024, the company announced the launch of Canva Enterprise, a plan designed for large organizations, alongside new tools including Work Kits, Courses and AI capabilities.[37] In 2024, they announced a co-funded solar energy project to enhance its sustainability efforts.[38]

A new Canva look and features, dubbed "the glow up" was featured at the Canva Create 2024 Event. They have been giving out beta versions over time, and there was a secret button pattern to unlock the beta, but that was closed, now it is being rolled out by time.[39].

                                                                                                                    https://www.canva.com/about/