[Lifestyle] Photos show what it was like to eat at McDonald's in the 1970s

[Aronus]

National Burger Day is May 28, and no fast-food chain knows burgers quite like McDonald's. 

In the 1970s, less than a decade into its operation under businessman Ray Kroc, McDonald's was already a thriving company that had served millions of customers.

Richard and Maurice "Mac" McDonald opened the first McDonald's in 1940 as a barbecue restaurant, and Kroc opened its first franchise location in Des Plaines, Illinois, on April 15, 1955. That year, he also founded McDonald's System, Inc., which would become the McDonald's Corporation we know today.

By 1958, McDonald's had sold 100 million burgers, and the restaurants had adopted a signature design style prominently featuring the chain's iconic "golden arches." In 1961, Kroc bought the McDonald brothers out, and by the 1970s, the company was going from strength to strength.

Today, there are around 34,000 McDonald's locations around the world, but there are also new challenges. Consumers are being more cautious about their spending, so the brand's focus this year is on offering affordable meal options amid surging global food prices, its execs said in May.

 

 

Photos show what it was like to eat at McDonald's in the 1970s