[Auto] Donald Petersen, Former Ford Chairman and CEO, Dies at 97

[Wolf.17]

 

Donald Petersen, Ford chairman and CEO from 1985 to 1990, worked at Ford for over four decades and is rightly seen as a bright spot during a difficult time.

The mass market audience knows his work best through the Taurus, which was introduced on his watch.

But it's the way he saved the Mustang that earned him praise in our pages in the mid-'80s.

Former Ford chairman and CEO Donald E. Petersen dedicated more than 40 years to the automaker, and his career is being remembered with high praise as the industry hears the news that he has died this week at his home in Bloomfield Hills, near Detroit. He was 97.

Petersen was also warmly regarded during much of his time at Ford. He was inducted into the Automotive Hall of Fame in 1992. This followed a double honor from the organization in 1987 when he won the Industry Leader of the Year Award and a Distinguished Service Citation Award. According to the AHoF, Peterson was also named a "Most Valuable Person of 1988" by USA Today and"CEO of the Year" by Chief Executive magazine the following year. When Petersen, a mechanical engineer, was elected to the National Academy of Engineering in 1988, the voters cited his "outstanding leadership in the development of high-quality, smaller, lighter, more fuel-efficient, and more socially acceptable automobiles."

Some of that success came from the 1985 introduction of the Taurus, which was partly a response to higher-quality vehicles from Japanese competitors Toyota and Honda. The AHoF said Petersen's leadership got Ford designers to "create vehicles they would be proud to park in their own driveways” to challenge the growth of Japanese vehicle sales in the U.S. The resulting Taurus (and Mercury Sable) became bestsellers in the 1980s.

The official accolades are likely less important to muscle-car history buffs than Petersen's role in killing off the mid-1980s plan for a reborn Mustang without a V-8, which Ford had intended to put on a front-wheel-drive platform. Petersen, Ford's president during that time, responded to a deluge of hate mail criticizing the idea—much of it rumored to be addressed to him as "Dear Asshole"—by smartly canceling that plan. The engineering work would become the Ford Probe, in collaboration with Mazda.

When we reviewed the 1985 Mustang, we credited Peterson with being "eager to make year-by-year installments toward the mechanical perfection of the Mus­tang" and commented: "Perseverance pays off. In this case, per­severance is spelled Donald Petersen." No, the 1985 Mustang didn't achieve that ideal state, but Peterson was responsible for getting it closer than it would have been otherwise. Ford also introduced its well-known “Quality is Job One” slogan during Petersen’s tenure as CEO.

https://www.caranddriver.com/news/a60626538/don-petersen-former-ford-ceo-obituary/