Mr.Daniel Posted January 19 Share Posted January 19 Although President Gustavo Petro has already left Davos (Switzerland) to attend his appointment with Pope Francis, echoes of the controversy over the rental of a house to promote Colombia at the World Economic Forum still remain. Adding to the opposition's criticism this Thursday was the announcement by the Attorney General's Office of an investigation against the officials involved. President Petro himself reacted to the criticism and said that the rental cost is justified because “Davos has a very high profitability per square meter.” “We have carried out this campaign trying to invite not only investors, but ordinary people to visit Colombia,” added the president, who insisted that his bet is to replace oil and coal resources with those of tourism. . Through a statement, ProColombia delivered this Thursday its version of the controversy generated by the rental of a house in Davos, headquarters of the annual meeting of the World Economic Forum, to promote Colombia on tourism and investment issues. Although it is a strategy that other countries and companies implement, the value of the contract unleashed a wave of criticism from sectors of the opposition. According to a report by Blu Radio, the agreement is for $4.85 billion and includes, in addition to the rental of the house, other services such as logistics, furniture, food, presentation of artists, a translator from English to Spanish, a barista and even the rent a Jeep. ProColombia justified the expense by arguing that it is an investment in a setting attended by the most important political and business leaders in the world. The statement also says that the idea of “Casa Colombia” also responds to President Petro's interest in “attracting investment, promoting tourism and promoting the new narrative of ‘Colombia, world country of beauty.'” Regarding the contract, he noted that it was signed with Publicis Groupe, a French multinational that works in the marketing business and that, in addition, is the only agency authorized by the World Economic Forum to “provide and manage the commercial showcase that the different countries of the world require to show your offer.” https://www.elespectador.com/ Link to comment Share on other sites More sharing options...
Recommended Posts