[Sports] Messi makes gold for Inter Miami and Adidas

[FRIDAY THE 13]

Just over three months have passed since Leo Messi landed in the MLS to forever change the history of Inter Miami. Although the 'Herons' went from being candidates for everything, and even being the great rival to beat, they have finally said goodbye to the postseason in a very surprising way without even having a chance in the playoffs. However, despite the sporting setback, the non-sporting success that Messi's arrival has brought has generated exponential income not only for Inter Miami, but also for Adidas.

 

In an interview for The New York Times Tor Southard, senior director of Adidas' soccer section, commented on how the brand experienced Messi's arrival in the United States at the beginning of summer. At the end of August, the pink Inter Miami shirt with the '10' on the back became the most desired and sold sports item in the world. As soon as the signing of the 'ten' was confirmed, Adidas received a whopping more than half a million orders from retail stores and suppliers to obtain the shirt for Beckham's team. However, the German firm found a problem that ended up delaying shipments, the color of the shirt. “It's not like it was white and we had inventory that we could reuse,” Southard commented for the New York newspaper.

https://us.as.com/futbol/messi-hace-de-oro-al-inter-miami-y-a-adidas-n/