[LifeStyle] Brexit, lack of cash, politics: has the UK cycling revolution run out of road?

[Desire-]

Bike sales boomed during the pandemic, but now cycle shops are going bust, sales of ebikes are sluggish and there’s a downturn in ‘active travel’

When Alice Clews-Smith and her partner, Kitty, moved to London, they didn’t see many options for pursuing their shared passion for cycling.

“I think it’s fair to say that the industry and the cycling scene were very male dominated,” she said. “There was a lack of space for women, trans-femme, non-binary people. We wanted a space where these people could feel welcomed and included. And because not everything is about going fast in Lycra.”

So was born the Steezy Collective, which brings together cyclists across the UK. Not that going fast is off the table. The collective noticed that there were no women in the Fastest Known Times list for the Lakeland 200 route – 200km of mountain bike trails through the Lake District – so they set about correcting that, and now the list includes nine women riders, with their efforts captured on film

The existence of the Steezy Collective and others such as Sisters in the Wild, the Lakes Gravel Gang, the New Forest Off Road Club and 6am Cycling is part of a new wave of enthusiasts fuelled by the lockdown bicycle boom. Riders are now much more diverse than the cliched and not entirely accurate stereotype of middle-aged men in Lycra.

With miles of cycle paths opening up in cities across the UK, people reacted during the pandemic lockdowns by buying bikes in record numbers, with latecomers facing months-long waits. By March 2021, cycle traffic in England was 64% higher than in December 2013.

Now that has all changed. Last week, Wiggle Chain Reaction Cycles, one of the UK’s largest online cycle retailers, went into administration while Islabikes, which transformed the design of children’s bikes to make them lighter and easier to handle, said that it would stop manufacturing. The announcements came after three major UK distributors went bust, along with German company Signa Sports United, and the Italian firm Bianchi announced redundancies, Cycling Weekly reported.

So what went wrong?

“We could see it before anyone else,” said Martin Shepherd at Reynolds Technology in Birmingham, which for the past 125 years has made steel tubes used to create bicycle frames.

“During the pandemic, you couldn’t ship bikes fast enough,” he said. “Everybody’s lead time for orders [mostly to Taiwanese factories] started to go up nine months in advance, 12 months in advance.

“Now we’ve come out of the other side of it, there’s just vast amounts of inventory because all those people who were having to order 500 bikes 18 months in advance were suddenly swamped with stock.”

Customers, on the other hand, had been hit hard in their bank accounts. Sales have dipped, leaving companies with stock that’s proving hard to shift – something analyst Velco described as an economic “whiplash effect”, where small changes are magnified down the supply chain. Some bikes can now be bought at steep discounts since 2024 models will be arriving in a matter of weeks.

Shepherd said high interest rates, as well as post-Brexit trade barriers, were also playing their part. UK firms have specialised in mid- and high-end bikes, and sales to Europe had been substantial, but they have been hit by customs delays and extra charges. Now is an excellent time to buy a bike, but those bargains come with a price tag for the sector. If the market is flooded with more cheap stock, it could drive more firms out of business.

 

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