[Auto] Triumph 400 Launched In Japan – Price 699k Yen to 789k Yen (Rs 3.87 L – 4.38 L)

[Desiree]

Apart from Japan, Triumph will be introducing Speed 400 and Scrambler 400X in various other overseas markets

With a competitive price point that no one could guess, Triumph Speed 400 and Scrambler 400X have gotten off to a good start. After getting everyone’s attention in the domestic market, Triumph is actively pursuing opportunities across international locations. As part of that plan, Triumph’s 400cc duo have made their debut in Japan.

Triumph Speed 400, Scrambler 400X prices in Japan

Bookings for Speed 400 and Scrambler 400X are currently open in Japan at authorized dealerships. Official launch and deliveries are expected to commence in January 2024. There doesn’t appear to be any major changes to the bikes that will be exported. However, there’s a significant difference in the pricing of these bikes in Japan.

Triumph Speed 400 is available at a starting price of 699,000 yen. This is approximately Rs 3.87 lakh. In comparison, Speed 400 is available in India at a starting price of Rs 2.33 lakh (ex-sh). Even if one considers on-road price, it comes around Rs 2.70 lakh to Rs 2.80 lakh. In some states, on-road prices could be higher. But even then, Speed 400 turns out to be a lot cheaper in India. Pricing in India is likely to have been kept low to ensure improved competencies against segment leader Royal Enfield.

Triumph Scrambler 400X is available at a starting price of 789,000 yen in Japan. This is approximately Rs 4.38 lakh. In India, the bike is available at a starting price of Rs 2.63 lakh. On-road price of Scrambler 400X is around Rs 3.13 lakh (Delhi).

OEMs usually introduce certain changes to suit local tastes and preferences. For example, colour options are usually different. But that hasn’t been the case with Speed 400 and Scrambler 400X launched in Japan. The colour options are the same as available in India. Speed 400 is offered in colour options of Carnival Red / Phantom Black, Caspian Blue / Storm Grey and Phantom Black / Storm Grey. Options of Scrambler 400X include Matt Khaki Green / Fusion White, Carnival Red / Phantom Black and Phantom Black / Silver Ice.

Hardware specifications appear to be the same as well in most parts. Both bikes have a 398cc, liquid cooled, DOHC, single cylinder engine. It generates 40 PS of max power and 38 Nm of peak torque. It is mated to a 6-speed gearbox. Among the two, Scrambler 400X (2,115 mm) is longer than Speed 400 (2,055 mm). Wheelbase is also longer at 1,420 mm, in comparison to 1,375 mm of Speed 400. Scrambler 400X weighs 180 kg, as compared to 171 kg of Speed 400.

Multiple export markets on the radar

Triumph will be aggressively pursuing export opportunities across the globe. Launch in Japan is just the beginning. The markets to be covered include Triumph’s home market United Kingdom. Other destinations include North America, South America and Southeast Asian markets. Initial aim is to export around 20,000 to 30,000 units per annum.

Triumph is also working to expand its dealer network in India. It plans to cover 100 cities by end of this year. To cater to the increased demand, Triumph will be ramping up production of Speed 400 and Scrambler 400X. As of now, production capacity is 5,000 – 7,000 units per month. By end of this fiscal, production will be increased to 10,000 units per month.