[Auto] Kia Concept EV3 and Concept EV4 are the stars of EV Day 2023

[FNX Magokiler]

As we well know, Kia began a new era for the company with the EV6, its first new generation electric model. This was accompanied by the EV9, a model that will debut regionally soon. In China, this year, a third model was added, the EV5, which completes a range of three cars. Of course, if you've read anything about Kia's strategy, you know that the EV family has a lot to grow.

For this reason, the brand took the opportunity to present two concepts that have been making some noise in different media, such as the Concept EV3 and Concept EV4. So little was known about these cars that it was even normal to see different renders and spy photos with the names changed. Which is which? Let's go with the news.

But first... the market strategy
“Kia is very focused on offering solutions to the concerns that continue to cause doubts when purchasing an electric vehicle. We will meet customer expectations by offering a complete line of electric vehicles at various price points and improving the availability of charging infrastructure,” said Ho Sung Song, president and CEO.

 

 

The brand aims to reach an annual sales target of one million electric vehicles by 2026 and increase this to 1.6 million units per year by 2030, driven by the products and initiatives revealed at EV Day.

To reach these figures, the brand wants to place its new models between 30,000 and 80,000 dollars, as well as target the most competitive segments such as B and C. So, in emerging markets with adoption rates of electric vehicles Slower, electric launches will focus on the EV6 and EV9, with subsequent launches of smaller, strategic models including the EV5, EV4 and EV3, which range between $35k and $50k, to accelerate widespread adoption of the models. electric vehicles.

Concept EV3

The Concept EV3 will be something like the little brother of the EV5 and EV9. For many, it could even be the replacement for the Soul EV or a more sophisticated brother of the Niro EV, in a more urban packaging. The brand talks a lot about the "Joy for Reason" concept, which the brand's designer, the renowned Karim Habib, tries to summarize in his own way: “Joy can be seen as the antithesis of reason. One is a positive emotional response and the other is derived from logic. However, when the two are combined, their contrasting qualities merge into a powerful, high-impact design.”

 

https://noticias.autocosmos.cl/2023/10/14/kia-concept-ev3-y-concept-ev4-son-las-estrellas-del-ev-day-2023