[Console Games] "They exceeded my expectations." PlayStation is clear that Destiny's parents are key to improving its next big bet, games as a service

[#Steeven.™]

The head of PlayStation Studios, Hermen Hulst, says that the company is taking advantage of Bungie's knowledge for its next titles.
PlayStation has big plans ahead, or at least it seems so after learning about the talks regarding its latest fiscal results. Data such as the number of PS Plus Extra and Premium subscribers or the intention of the Japanese to recover in the cloud gaming market have been extracted from these documents, and now we know more in detail their first impressions with Bungie after completing its purchase valued at 3,600 million dollars.

Leaving aside the good relationship that has been established between the two companies, with statements by Jim Ryan that you will find below in this same news, VGC points out that the head of PlayStation Studios, Hermen Hulst, has taken the opportunity to recall the potential of Bungie in the plans of the Japanese. Because, it seems, the experience of the Destiny creators is essential to improve future games as a service of the PlayStation brand.

"Bungie's learnings have been very substantial in many areas. Of course, when you're developing games as a service, you need capabilities that you don't have when working on single-player narrative titles," explains the manager. "And those capabilities that we've established at PlayStation Studios have been helped and guided by Bungie. We also have a deeper understanding of what it means to be successful in Games as a Service. Historically, our games have always worked towards a goal, and this is a big change. cultural… The release of the game is just the beginning, and it comes with a huge range of different performance indicators.”
"We also work with Bungie through a rigorous portfolio review process that we apply to our 12 as-a-service titles we have in production, and these are just a few brief examples of some of the learnings we've gained from working with Bungie."

Jim Ryan, happy about the relationship between PlayStation and Bungie
For his part, Jim Ryan claims to be impressed with Bungie. In addition, the boss of PlayStation ensures that the creators of Destiny can also learn from the procedures of the Japanese brand when it comes to expanding the presence of their IP in the world.

"We've been working with Bungie for almost a year, and the learnings in both directions have been very significant," says Ryan. "They've exceeded my expectations, and by the same token, I think Bungie is extremely excited about what they can take from SIE in terms of market reach, marketing, collaboration, and the ability to amplify their IP."
"We have brought a lot to Bungie, just as they have certainly brought a lot to us. Historically, they have been a distributor strongly focused on the US with their IP little exploited in key markets in Europe and Asia," continues the manager. . "SIE is extremely strong and extremely experienced in Europe and Asia, and we are only beginning the process of reigniting Bungie's presence and knowledge in those regions."
"I would also say…we have a marketing machine that, from my perspective, is world class and by giving them the job of activating Bungie's games, IP and branding, I think it's going to take the presence and size of their business to a size that they've never seen before."

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