[Auto] A new brand of cars will come to Latin America, see its first models

[Draeno]

 

The Jaecoo 7 and 9 SUVs are among Chery's latest additions, as part of its new Jaecoo brand. Like Omoda, they will also reach Latin America.
One of the most interesting novelties of the past Shanghai Auto Show was Jaecoo, the new brand of the Chery Group. Focused on the Upper-Mainstream market, that is, general brands that target Premium customers, it will nourish the already broad portfolio of the Chinese giant. In addition, it will reach several Latin American countries such as Chile, Mexico and Argentina. Colombia would be in the future possibilities.

As reported by the manufacturer, Jaecoo is aimed at people who like originality, and who are akin to exploration and adventure. Of course, with high-end details and sophisticated handling. In addition, they say at Chery, Jaecoo will carry a design language based on concepts of nature.
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Likewise, it is inevitably linked to Omoda, the other Chery sub-brand that is also the protagonist of the Shanghai event. With a more youthful and technological focus, it already sells the Omoda 5 in some countries in the region, a compact SUV Coupé that rivals the Mazda CX-30 and Changan UNI-T.

For its first stage, Jaecoo (read yecú) will have two SUV models, 7 and 9. They are respectively located in the C-SUV and D-SUV segments, with sizes of 4.45 and 4.81 meters and a giant type grill. waterfall. They share almost everything with the newly released Chery TJ-1 and Tiggo 9. Let's see a little about them.

Jaecoo 7: new rival for CX-5, Sportage, Tucson and company
Chery's new Jaecoo 7 is a midsize, five-passenger pickup that could easily rival a Mazda CX-5, Kia Sportage or Nissan Qashqai. Based on Chery's T1X platform, it has split and LED front lights, as well as an elegant and very simple line, which gives priority to straight lines over its body.

Multiple lines of character are qualified with details in black, in areas such as the side panels and roof, while the taillights have a single horizontal line. By the way, its resemblance to a Ranger Rover Evoque is indisputable, from which they were most likely inspired.

Inside, it surprises with the combination of sobriety, elegance, perceived high quality and technology. The steering wheel is flat-based with round controls, while the two screens operate for the dash and multimedia. The latter, up to 14.8 inches, is vertical and controls vehicle functions and multimedia.

 

https://www.elcarrocolombiano.com/autos-del-mundo/chery-presento-jaecoo-una-nueva-marca-que-vendra-a-america-latina/