[Auto] Cupra DarkRebel Concept, the new object of desire of the virtual world

[Draeno]

 

 

Surely you have heard a lot about the metaverse, these open virtual spaces that were born from the world of video games and that, it is said, will be the future of social networks. Not that this idea is anything new at all, but today, thanks to personalization, connectivity, virtualization and data tools, they could take on a very high relevance for the younger generations.

The people of Cupra are clear about it and it is for the same reason that in the framework of the Exponential Impulse, held at the Berlin-Tempelhof airport, the brand introduced us to the spectacular DarkRebel, but from the brand's own Metahype platform.

Metahype is the metaverse of Cupra. A digital space created by the brand so that its fans and customers can interact and meet, share immersive digital experiences and participate in everything that has to do with the Cupra world.

This digital environment is made up of different districts and common areas, which can be owned by brands, startups and creators. At the time of the inauguration, Metahype is distributed in three zones: Metahype square, the Cupra and Primavera Sound districts, being the "inhabitants" of the latter who were in charge of the music during the Exponential Impulse event.

Users arrive first at Metahype Plaza, where they receive their Metahype Passport, a dynamic NFT that represents each Hyper (as the "citizens" of this world are called). Cupra developed a system inspired by the world of videogames, which rewards users with Hypes for their commitment and activity within the platform.

Among the highlights to be found on Metahype is Cupra Next, a space where the audience can influence the future of Cupra by configuring their own version of the DarkRebel. This exercise will be key, because the brand seeks to demonstrate that design is a dialogue, a provocation, or at least something that generates an emotional reaction, rather than being an exercise to generate or predict trends.

“Metahype is officially here. It is a space not only for Cupra, but also for brands, startups and creators to connect with the next generation. It provides a unique brand experience and engagement, with the aim of connecting different communities to unleash their creativity and collaborative power”, says Sven Schuwirth, COO of Cupra. “With this project we want to redefine the way in which people live experiences and feel emotions, beyond the limits of the physical world; it's what we call 'Exponential You.'”

So imagine: you create your avatar, go dancing to Primavera Sound and then pick up your personalized DarkRebel to compete virtually with other users. All very Ready Player One, or not?

Wayne Griffiths, CEO of Cupra, indicates: “After five years of building the Cupra brand in today's world, it is time to think about the next step. Our next dream. The Cupra DarkRebel is the definitive interpretation of our vision.”

The DarkRebel is a major performance and design statement. Up to now Cupra has proposed new models in the tenor of the Formentor, Terramar and Tavascan (recently launched). We can ignore specific products like the Born or the Leon, but things point towards SUVs. However, the DarkRebel is a shooting brake, a format that continues to be disruptive and fits perfectly with the rebellious spirit of the brand.

 

 

https://noticias.autocosmos.com.co/2023/04/24/cupra-darkrebel-concept-el-nuevo-objeto-de-deseo-del-mundo-virtual