[Curiosities] Five curiosities about Black Friday that you don't know

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Every year this journey moves more than 9,000 million dollars around the world. UniversalPay analyzes one of the key dates for businesses

The well-known Black Friday is celebrated on the last Friday of November, which this year will be on November 25, the day after Thanksgiving. This date has become one of the days where the most purchases are made each year, since many take advantage of the offers and advance their Christmas purchases. The Universalpay company, specialized in developing payment solutions, has analyzed some of the most surprising details of this date that marks the start of the Christmas campaign for merchants.

 

These are some of the most striking curiosities:

1. Where does the name come from?
The day after Thanksgiving kicked off the holiday shopping season. Traffic regulating agents in Philadelphia began to refer to this day as Black Friday due to the chaos of vehicles and people that packed the streets.

However, Black Friday did not spread and become po[CENSORED]r until several years later. Exactly this happened in 1966, when it first appeared in print in The American Philatelist magazine. Although its impulse came from the hand of the prestigious American newspaper The New York Times, which used this same expression on November 19, 1975 to refer to the traffic problem that was generated in the North American city as a result of the discounts.

 

2. When did you arrive in Spain?
In Spain, the Black Friday boom came in 2012 at the hands of a famous chain of consumer electronics products. Initially it seemed frivolous and the reception was not very enthusiastic. However, starting in 2013, large national and international companies also joined this period of great discounts to encourage purchases.

Already in 2015, the po[CENSORED]rity of the initiative was so established in Spain that more than two million people bought that day, spending an average of almost 300 euros. It was then that Cyber Monday was added, focused especially on offers for e-commerce, which is celebrated the following Monday, thus extending the initiative to the entire weekend.

 

3. What is the buyer's profile?
A third of Spaniards plan to buy this Black Friday. As a curious fact, 73% plan to make their purchases in physical stores. This date that began mainly focused on electronic commerce seems to have more and more strength in the physical format.

Regarding the age group, 45.33% of consumers belong to generation Z (those born between 1995 and 2015), according to the opinion study carried out by the consultant Exprimenenet at the end of last October to 1,500 people in Spain.

 

4. How much do we Spaniards spend?
During Black Friday, which is about to begin, Spaniards buy an average of four products and plan to spend this year an average of 210 euros per person both in physical stores and ecommerce. This has been highlighted by the recent Black-Friday Global report.

 

5. Spain, a particular case
This commercial initiative kicks off Christmas shopping. The global period extends for one month, exactly until December 24. On the other hand, in Spain, it lasts until the traditional celebration of the Three Kings and is linked directly to the January sales. If we count the latter, it could be said that the peak sales season for businesses lasts around two and a half months in our country.

 

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