@CharliAviless Posted March 24, 2023 Posted March 24, 2023 - The fight against climate change could change the way we drink beer. A German company wants it to be marketed in the future in a presentation never thought of: powder. “If you look at it globally, we could cut around half of CO2 emissions worldwide,” said Stefan Fritsche, manager of the Klosterbrauerei Neuzelle brewery. - Fritsche hopes that both consumers and manufacturers support the initiative. - The man mentioned that his idea is very simple because it would consist of adding a little water, powder and stirring to a glass to create the drink. “In the future, as soon as it is ready for the market, the powdered beer will be produced in large factories and delivered to local water bottlers. They can then mix it with water, bottle it, and sell it locally as a beer. An ecological idea", glimpsed - The idea is underway, but the most important ingredient -perhaps- must still be added to the powder: alcohol. - The brewery assures that it already has "the foam and flavor of the beer" and hopes that during 2023 it will be able to finish the process. - Of course, he is waiting for the regulations in his country, since until now there is no regulation for something similar to powdered alcohol. Once it is ready, they hope that the powder will faithfully create a lager (neutral flavor and one of the most elaborated and consumed in the world), pilsen (lighter and lighter) or dark beer. In addition, they look for partners in different countries. They could sell the powder and contribute to the packaging while the transition is complete to reduce CO2. https://www.eldiario.ec/internacionales/plantean-la-idea-de-vender-la-cerveza-en-polvo/
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