FNX Magokiler Posted January 11, 2023 Share Posted January 11, 2023 There is no doubt that AMD's forte is processors, after all, they started as an alternative source to Intel for the CPUs of IBM PCs that over time became a competitor. Especially since the mid-90s and they have been there all this time, with periods of light and shadow. However, despite their good work, they fail to surpass Intel in market share. Why does AMD sell less than Intel? If we look at the lists of the best-selling processors, we will see that AMD easily dominates the market with its Ryzen 5000 that were launched in 2000. Of course, CPUs are one thing as an independent product to assemble a PC and quite another are entire teams that are what people buy, the clearest case being laptop computers. As if that were not enough, Lisa Su's company has inherited a tradition related to the brand that is counterproductive for its future and especially for breaking people's mental quota. That is why we are going to explain why AMD sells less than Intel and where they have been wrong from our point of view. Why does AMD sell less than Intel? A private label is a way of selling a product cheaper and with lower quality levels, but which is suitable for much tighter pockets. Well, for many years, AMD has been seen as the brand of cheap processors for consumers who did not have the capital to buy an Intel. Which would be great if it weren't for the fact that not only making chips is more expensive, but also developing them. This means that prices have to be higher and higher for new processors and, therefore, cannot be kept at a constant fixed if AMD does not want to go bankrupt. The brand perception problem? Well, if Intel launches new CPUs and Motherboards at a high price, everyone assumes that it is normal, since it is the leading brand and those prices are accepted. On the other hand, if AMD does so, it does not end up stealing market share from Intel, but rather loses its own due to the perception of the brand in general, which is none other than a cheap alternative to Intel. https://hardzone.es/noticias/procesadores/amd-vende-menos-intel-analisis/ What would have been the ideal movement? This will surprise you, but we must start from the fact that in terms of CPU, these processors, being made up of several chips, have the cores and the caches in one, on the one hand, and then the integrated memory controller and the PCI Express interfaces. in another that is the IOD. All of them interconnected through a proprietary interface called Infinity Fabric. Well, for AMD it would have been very easy to change the IOD of the Ryzen 7000 for that of the Ryzen 5000, but keeping the CCD of the Ryzen 7000. Link to comment Share on other sites More sharing options...
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