[Auto] California dealer says resisting sticker markups is good business

[FazzNoth]

In a car market where dealer markups are common, Miles Brandon has remained faithful to his pledge not to sell above sticker price.

 

World-record long-distance driver Rainer Zietlow, third from left at rear, and Capistrano Volkswagen owner Miles Brandon, far right, with dealership staffers

The semiconductor shortage, along with pent-up demand for new and used vehicles, has created the perfect storm for mismatched supply and demand. And dealers are taking advantage of vehicle shortages by adding big markups to vehicles or ladling on thousands of dollars in add-ons.

More Info: https://www.autonews.com/best-practices/california-dealer-capistrano-stores-says-resisting-sticker-markups-good-business