(Auto) Toyota excites us with its commercial for the Super Bowl

[Askor lml]

Leveraging deep relationship with Paralympic sport, Toyota tells an inspiring story

The Super Bowl is clearly the most important sporting event in the United States, the clash between the champions of the National and American conferences, attracts millions of spectators around the globe.

The show has transcended sports, so much so that many even only tune in to the halftime show that this year will star Snoop Dogg, Dr. Dre, Mary J. Blige, Kendrick Lamar and Eminem.

But in addition, there is another edge that every year draws a lot of attention, it is the participation of brands, including car manufacturers who invest large sums not only to have the right to project their commercial spots, but also to create mega productions. worthy of a Hollywood blockbuster.

This year, General Motors, KIA, BMW, Nissan and Toyota have confirmed that they will have a spot in the Super Bowl, the one that concerns us now, that of the largest and most powerful Japanese manufacturer addresses a somewhat unusual theme, since it does not even try to promote a new model of the brand. Although out there you see a Celica from the seventies.

Toyota has gone for the emotional, showing us the story of brothers Robin and Brian McKeever and their journey to becoming 10-time Paralympic medalists in Cross Country Skiing. At age 19, Brian was diagnosed with a degenerative eye disease for which there is no treatment, causing him to virtually lose his sight.

According to Toyota, the commercial emphasizes the belief that mobility is for everyone and according to Brian McKeever, he hopes that his story will inspire everyone.
News brought by http://noticias.autocosmos.com.ve/2022/02/11/toyota-nos-emociona-con-su-comercial-para-el-super-bowl