[News] Laayoune Hosts LUG’s Branch in Southern Morocco

[Revo]

 

 

Polish group LUG, one of the main European providers of lighting solutions, inaugurated today its newest “LUG Morocco” branch in Morocco’s southern city of Laayoune.

“Opening this branch in Laayoune reflects the company’s belief that Morocco is among the strategic priorities of our group,” said Ryszard Wtorkowski, President of LUG Light Factory. “The stable political and economic situation” the North African country enjoys is the main reason behind choosing Morocco, he added.

Considering Morocco as a gateway to African markets, Wtorkowski said that “the branch in the city of Laayoune has an objective of establishing business activities in the field of professional LED lighting solutions in the Kingdom and in African countries.”

LUG has been active in Morocco for several years, and the Polish group says that the positive assessment of the country’s potential and “the projects implemented so far with local partners have confirmed that the solutions (the company) offers are attractive to private sector beneficiaries.”
According to Wtorkowski, the company counts on “the high quality of its infrastructure, including airports, ports and highways.” LUG’s president also noted that Moroccan “laws stimulating investment and the large number of projects” would benefit the company’s products.

During a visit to LUG's production plant in Zielona Gora and the factory and Research and Development Center in Nowy Kisielin on January 21, Morocco’s Ambassador in Poland, Abderrahim Atmoun, signed a statement of intent about a joint venture between LUG and a local partner.

The partnership will primarily involve an investment initiative in the field of electrical equipment manufacturing in Morocco's southern provinces.
A meeting between representatives of Polish companies and Morocco's Embassy in Warsaw on January 30 resulted in the Polish-Moroccan partnership.

The January 30 meeting focused on finding “investment opportunities in the Kingdom of Morocco's southern provinces, its development potential, and the country's key economic values.”