[Moto/Auto] Car and motorcycle brands that bet on electric scooters for the new mobility

[#Wittels-]

Today it is not enough to design, produce and sell "the usual"; You have to innovate, anticipate and surprise the customer to seduce and convince him

Personal mobility vehicles (PMVs) play a prominent role in large European cities. Aware of this, many car and motorcycle manufacturers have incorporated new divisions and specific departments into their business structures focused on new mobility and the development of alternative vehicles to their traditional two- and four-wheel offer.

Today it is not enough to design, produce and sell "the usual"; You have to innovate, anticipate and surprise the customer to seduce and convince him. A client, moreover, increasingly remote and reluctant to the traditional concept of property.

 

It is necessary to diversify products, offer new services, implement new channels, create digital management platforms and interact in another way with the public throughout the different phases and user needs.

 

Young people, more open to changes and to "experimenting" with shared or occasional use alternatives, are an excellent "laboratory" to test new ideas and products. And when it comes to personal mobility, the electric scooter is the undisputed king of urban micromobility ...

Brands strive to launch proposals and solutions capable of "connecting" today with their customers of tomorrow. And among the most active are several Italian firms, which play the card of the prestige of transalpine design.

 

Fiat 500 Iride
Fiat has launched the 500 Iride, an electric scooter inspired by the new Fiat 500e. With an unmistakable style, it is equipped with a 250 W motor with which it reaches 25 km / h, offers 30 km of autonomy and is fully recharged in about 4 hours. Its launch price is € 699.

 

Electric scooter Lancia Ypsilon
Within the group, Lancia already marketed the Ypsilon e-scooter, a simple, light, inexpensive (€ 299) urban MPV very oriented to the female public due to its pastel colors. Inspired by the classic saddles of the legendary firm, the impressive MV Agusta Rapido Serie Oro 500 mounts a rear electric motor with 500 W of power and 24 Nm of torque that can propel it up to 38 km / h for 50 km. It costs € 999.

Ducati Air Pro III
Ducati, meanwhile, has just launched the Air Pro III. For € 799 it offers 350 W of constant power (with peaks of 515) and a magnesium frame of only 17.5 kg capable of supporting loads of up to 100 kg. With LED headlight, NFC connectivity and card unlocking, it also reaches 50 km of autonomy.

Noale ESR1
Another firm with a long motorcycling tradition like Aprilia also seeks its place in the category with the ESR1, the first personal mobility vehicle of the Noale brand. It promises 30 km on a single charge thanks to its 230 Wh capacity batteries. Its 350 W motor located in the front wheel hub propels it up to 25 km / h. Foldable at the base of the handlebar costs € 659.

Lamborghini AL1
Style and sportiness is what another illustrious Italian sports car manufacturer offers: Lamborghini. The AL1, with a minimalist aesthetic, stands out for its lightness (13 kg) thanks to being made of magnesium. It mounts a 350 W motor located on the front wheel and its range is 30 km. With connection via iOS and Android through its own application it has a price of € 499.

German brands
Faced with the sophistication of the Italians, German manufacturers for their part propose more sober concepts. This is the case of the BMW E-Scooter. From the hand of the specialist Micro, it offers for € 850 a practical and manageable scooter of 150 W, 20 km / h of tip and 12 km of autonomy that weighs only 9 kg.
The Husqvarna BLTZ, also a signature of the BMW Group, opts for square shapes and a peculiar handlebar that is divided into two uprights at the top, emulating an inverted fork. Its engine develops 500 W and can complete 40 km on a single charge.
In the Volkswagen Group, the offer of personal mobility vehicles is covered by the offer of SEAT MÓ, which has two alternatives; the eKickscooter 25 (€ 449) and the eKickscooter 65 (€ 749), and the Audi e-scooter (€ 849).

 

Link: https://www.lavanguardia.com/motor/actualidad/20211220/7936222/marcas-coches-motos-patinetes-electricos-nueva-movilidad-urbana.html