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[Software] Windows 10 Development / Announcment / Release and marketing


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Windows 10 Home Version 21H1 Desktop.png

 

 

 

 

Windows 10 is a major release of the Windows NT operating system developed by Microsoft. It is the successor to Windows 8.1, which was released nearly two years earlier, and itself was released to manufacturing on July 15, 2015, and broadly released for the general public on July 29, 2015.[18] Windows 10 was made available for download via MSDN and TechNet, as a free upgrade for retail copies of Windows 8 and Windows 8.1 users via the Windows Store, and to Windows 7 users via Windows Update. Windows 10 receives new builds on an ongoing basis, which are available at no additional cost to users, in addition to additional test builds of Windows 10, which are available to Windows Insiders. Devices in enterprise environments can receive these updates at a slower pace, or use long-term support milestones that only receive critical updates, such as security patches, over their ten-year lifespan of extended support.[19][20]

Windows 10 received generally positive reviews upon its original release. Critics praised Microsoft's decision to provide the desktop-oriented interface in line with previous versions of Windows, contrasting the tablet-oriented approach of Windows 8, although Windows 10's touch-oriented user interface mode was criticized for containing regressions upon the touch-oriented interface of its predecessor. Critics also praised the improvements to Windows 10's bundled software over Windows 8.1, Xbox Live integration, as well as the functionality and capabilities of the Cortana personal assistant and the replacement of Internet Explorer with Microsoft Edge. However, media outlets have been critical of the changes to operating system behaviors, including mandatory update installation, privacy concerns over data collection performed by the OS for Microsoft and its partners, and adware-like tactics used to promote the operating system on its release.[21]

Microsoft initially aimed to have Windows 10 installed on over one billion devices within three years of its release;[19] that goal was ultimately reached almost five years after release on March 16, 2020.[22] By January 2018, Windows 10 surpassed Windows 7 as the most po[CENSORED]r version of Windows worldwide.[23] As of June 2021, it is estimated that 79% of Windows PCs,[23] 58% of all PCs (the rest being older Windows versions and other operating systems such as macOS and Linux), and 24% of all devices (including mobile, tablet and console)[24] are running Windows 10. On June 24, 2021, Microsoft announced Windows 10's successor, Windows 11, which was released on October 5, 2021.[25]

Windows 10 is the final version of Windows which supports IA-32 and ARMv7-based processors (also known as 32-bit processors). Its successor, Windows 11, requires a 64-bit processor in any supported architecture (x86-64/AMD64 for x86 and ARMv8 for ARM).

Contents

1Development

1.1Announcement

1.2Release and marketing

2Features

2.1User interface and desktop

2.2System security

2.3Command line

2.4Storage requirements

2.5Online services and functionality

2.6Multimedia and gaming

2.7Fonts

3Editions and pricing

3.1Preview releases

3.2Public release

4Updates and support

4.1Support lifecycle

4.2Feature updates

4.3Features in development

5System requirements

6Reception

6.1Market share and sales

6.2Update system changes

6.3Distribution practices

6.4Privacy and data collection

7See also

8References

9External links

Development[edit]

At the Microsoft Worldwide Partner Conference in 2011, Andrew Lees, the chief of Microsoft's mobile technologies, said that the company intended to have a single software ecosystem for PCs, phones, tablets, and other devices: "We won't have an ecosystem for PCs, and one for phones, and one for tablets‍—‌they'll all come together."[26][27]

In December 2013, technology writer Mary Jo Foley reported that Microsoft was working on an update to Windows 8 codenamed "Threshold", after a planet in its Halo franchise.[28] Similarly to "Blue" (which became Windows 8.1),[29] Foley described Threshold, not as a single operating system, but as a "wave of operating systems" across multiple Microsoft platforms and services, quoting Microsoft sources, scheduled for the second quarter of 2015. She also stated that one of the goals for Threshold was to create a unified application platform and development toolkit for Windows, Windows Phone and Xbox One (which all use a similar kernel based on Windows NT).[28][30]

At the Build Conference in April 2014, Microsoft's Terry Myerson unveiled an updated version of Windows 8.1 (build 9697) that added the ability to run Windows Store apps inside desktop windows and a more traditional Start menu in place of the Start screen seen in Windows 8. The new Start menu takes after Windows 7's design by using only a portion of the screen and including a Windows 7-style application listing in the first column. The second column displays Windows 8-style app tiles. Myerson said that these changes would occur in a future update, but did not elaborate.[31][32] Microsoft also unveiled the concept of a "universal Windows app", allowing Windows Store apps created for Windows 8.1 to be ported to Windows Phone 8.1 and Xbox One while sharing a common codebase, with an interface designed for different device form factors, and allowing user data and licenses for an app to be shared between multiple platforms. Windows Phone 8.1 would share nearly 90% of the common Windows Runtime APIs with Windows 8.1 on PCs.[31][33][34][35]

Screenshots of a Windows build purported to be Threshold were leaked in July 2014, showing the previously presented Start menu and windowed Windows Store apps,[36] followed by a further screenshot of a build identifying itself as "Windows Technical Preview", numbered 9834, in September 2014, showing a new virtual desktop system, a notification center, and a new File Explorer icon.[37]

Announcement[edit]

"Windows 9" redirects here. For the Windows versions produced from 1995 to 2000, see Windows 9x. For the Windows version following Windows 8, see Windows 8.1.

On September 30, 2014, Microsoft officially announced that Threshold would be unveiled during a media event as Windows 10. Myerson said that Windows 10 would be Microsoft's "most comprehensive platform ever", providing a single, unified platform for desktop and laptop computers, tablets, smartphones, and all-in-one devices.[38][39][40] He emphasized that Windows 10 would take steps towards restoring user interface mechanics from Windows 7 to improve the experience for users on non-touch devices, noting criticism of Windows 8's touch-oriented interface by keyboard and mouse users.[41][42] Despite these concessions, Myerson noted that the touch-optimized interface would evolve as well on 10.[43]

In regards to Microsoft naming the new operating system Windows 10 instead of Windows 9, Terry Myerson said that "based on the product that's coming, and just how different our approach will be overall, it wouldn't be right to call it Windows 9."[44] He also joked that they could not call it "Windows One" (alluding to several recent Microsoft products with a similar brand, such as OneDrive, OneNote, and the Xbox One) because Windows 1.0 already existed.[45] At a San Francisco conference in October 2014, Tony Prophet, Microsoft's Vice President of Windows Marketing, said that Windows 9 "came and went", and that Windows 10 would not be "an incremental step from Windows 8.1," but "a material step. We're trying to create one platform, one eco-system that unites as many of the devices from the small embedded Internet of Things, through tablets, through phones, through PCs and, ultimately, into the Xbox."[46]

Further details surrounding Windows 10's consumer-oriented features were presented during another media event held on January 21, 2015, entitled "Windows 10: The Next Chapter". The keynote featured the unveiling of Cortana integration within the operating system, new Xbox-oriented features, Windows 10 Mobile, an updated Office Mobile suite, Surface Hub‍—‌a large-screened Windows 10 device for enterprise collaboration based upon Perceptive Pixel technology,[47] along with HoloLens‑augmented reality eyewear and an associated platform for building apps that can render holograms through HoloLens.[48]

Additional developer-oriented details surrounding the "Universal Windows Platform" concept were revealed and discussed during Microsoft's Build developers' conference. Among them were the unveiling of "Islandwood", which provides a middleware toolchain for compiling Objective-C-based software (particularly iOS) to run as universal apps on Windows 10 and Windows 10 Mobile. A port of Candy Crush Saga made using the toolkit, which shared much of its code with the iOS version, was demonstrated, alongside the announcement that the King-developed game would be bundled with Windows 10 at launch.[49][50][51][52]

At the 2015 Ignite conference, Microsoft employee Jerry Nixon stated that Windows 10 would be the "last version of Windows", a statement that Microsoft confirmed was "reflective" of its view of the operating system being a "service" with new versions and updates to be released over time.[53][54][55] In 2021, however, Microsoft announced that Windows 10 would be succeeded on compatible hardware by Windows 11–and that Windows 10 support will end on October 14, 2025.[56][57]

Release and marketing[edit]

On June 1, 2015, Microsoft announced that Windows 10 would be released on July 29.[18] On July 20, 2015 Microsoft began "Upgrade Your World", an advertising campaign centering on Windows 10, with the premiere of television commercials in Australia, Canada, France, Germany, Japan, the United Kingdom, and the United States. The commercials focused on the tagline "A more human way to do", emphasizing new features and technologies supported by Windows 10 that sought to provide a more "personal" experience to users.[58][59] The campaign culminated with launch events in thirteen cities on July 29, 2015, which celebrated "the unprecedented role our biggest fans played in the development of Windows 10".[60]

 

https://en.wikipedia.org/wiki/Windows_10

 

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